Dolphins scream, causing discomfort.
This advertisement of the film maker is mainly placed in the elevator, which is a closed space, and any slight noise will be amplified in the elevator. If you are in nature, the sound of dolphins will attract people to stop, because it is a free expression. But this is not suitable for human hearing. After the sound is amplified in the elevator, people are uncomfortable all over. The advertisement was originally intended to promote the product and show it to the audience in a gentle and natural way. However, this advertisement has added elements that make people feel uncomfortable and will naturally be resisted by others.
The main character of the advertisement is dolphin, and people doubt whether the product uses dolphin skin.
In fact, there is nothing wrong with using animals to advertise the leading role, but the advertiser of the film family is to promote bionics. ? Bionic? This inexplicable vocabulary will make people think whether it is made of real animal skin, especially if the filmmakers use dolphins to promote it, and it will also make people think whether this product is made of dolphin skin. With this association, people's resistance to this advertisement is even deeper.
There are dolphins in the advertisement, which makes people wonder whether dolphins have been abused.
The bionic advertisement of the film family added the voice of dolphins, and the voice echoed in the elevator, which had a biting feeling and made people wonder whether the dolphins were forced during the filming. Although the company said that the sound was added later, the shooting action is also the action that dolphins and keepers often do on weekdays. But this advertisement left a bad first impression on people, so it is still difficult for people to accept it.