1, ES is positioned in the mid-range car, and the price will be more close to the people than GS.
2.GS also has a large displacement of 3.5L in terms of displacement.
3.ES adopts precursor and GS adopts precursor and rear drive.
The comparison chart is as follows:
Extended data:
Lexus (English: Lexus, Japanese: レクサス), founded in 1983, is a world-famous luxury car brand under Toyota Group of Japan. It only took more than ten years for the brand to sell more than Mercedes-Benz and BMW in North America. Since 1999, Lexus brand 1 1 year has been the number one luxury car sales in the United States.
In 2005, Lexus successfully entered the Japanese domestic market, and thus became a luxury car brand with sales all over the world. At first, Lexus used the slogan of "passion for perfection" in the United States, and later used "ThePursuitofPerfection" as its marketing motto in countries and regions around the world. Until 20 13, its slogan was changed to AmazinginMotion.
Lexus sold 86,900 vehicles in China in 2065,438+05, up 65,438+04% year-on-year, ranking fifth in the luxury car market.
Service concept:
There is an artificial waterfall at the entrance of the exhibition hall of Lexus agent.
Lexus is best known for its efforts to establish a luxurious image and provide services even after the car is sold. In the waiting area of the exhibition hall service department, there are beverage bars, soundproof business centers equipped with computers and fax machines, and even carefully prepared facilities such as shops selling souvenirs. Other facilities such as children's playground, small indoor golf driving range and other entertainment services. Many Lexus agents even set up cafes and designer shops. Typical Lexus dealers will install large floor-to-ceiling glass in the maintenance department, so that customers can monitor the maintenance of their cars from the side.
Services sometimes include free car borrowing, free car washing and convenient shuttle service. After all services are completed, Lexus owners will receive a questionnaire, which may ask them how to evaluate their service experience by mail, internet or telephone. In order to improve customer service, some Lexus agents also send employees to some famous places to cultivate their attention and enthusiasm, such as Noster Department Store and Ritz-Carlton Hotel. Lexus also added an additional discount for car owners, that is, some parking spaces were reserved in some major stadiums, entertainment places or shopping malls in the United States for Lexus car owners to use.
In 2005, Lexus won the first place in a British car TV program "TopGear", which is "the largest independent car satisfaction survey in Britain" with more than 76,000 participants. In 2006, Lexus won the first place in the service satisfaction survey of the famous British automobile magazine AutoExpress for five consecutive years. In the customer service index survey that J.D.Power invites more than 79,000 American car owners and agents to participate in every year, it won the first place with a time of 1 1.
In the same year, new york Luxury Research Institute ranked Lexus as the first according to the survey of customer service provided by more than 2 100 high-income families to luxury car brands. Based on Lexus's strict pursuit of high-quality customer service standards and high customer satisfaction, Lexus has won the highest customer loyalty in the industry.
Lexus customer service is based on their "Lexus promise" to customers: "Lexus will treat every customer as if we were entertaining guests at home." This commitment was first tested in 1989. It is because there is something wrong with the wire of the brake light that a brand-new LS400 model needs to be voluntarily recycled. The owner doesn't have to pay any fees. For convenience, the car will be cleaned and refueled. Car owners are surprised by this.
In the United States, Lexus provides basic maintenance service of 50,000 miles for four years. The maintenance of the power system lasts for 6 years and 70,000 miles. Erosion maintenance is also as long as 6 years. Lexus second-hand car compliance plan, 1993, 1 1 started, the first in the industry. The plan will carry out 16 1 inspection for a used car, and will provide the owner with three-year maintenance, reaching 100000 miles. This plan has now been extended to other markets in the world.
In 2005, Lexus Financial Bank cooperated with Bank of America to import and export Lexus Visa credit card. With this credit card, you can get points and discounts on agents and other car-related services.
References:
Baidu encyclopedia-Lexus