PUMA is a German sports brand, which puts forward a brand-new slogan: Forever Faster, designs and provides professional sports equipment, and its products cover the fields of running, football, golf and even racing. Puma Group owns brands Puma, Cobra Golf and Tretorn. In 2004, Puma announced that through the cross-border cooperation with BMW Mini, it became the clothing supplier of BMW-Williams Team with the highest voice of winning the championship in F/KLOC-0 in 2004.

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Most analysts and observers believe that the appointment of John Zeitz as CEO and Chairman of the Board of Directors is an important turning point for Puma. Prior to this, Puma's marketing plan followed the rules, except for the little Jaguar logo, this brand was no different from Nike and Adidas.

Dealers also put the same products on different sales terminals. As soon as Zeitz took office, he pointed out that personality is the key to our survival. We want to be the brand of sports lifestyle that consumers want most, otherwise we can't compete with giants such as Nike. "