Many friends talked about how to do rural e-commerce and make use of the existing well-known e-commerce platforms such as Taobao. Another problem is that rural products are too scattered. Establish cooperatives and cooperatives as far as possible, including national cooperative associations (companies), strive for the support of urban consumers, build an e-commerce platform, and realize cross-regional and cross-industry operations.
We are mainly engaged in the cultivation and sales of fruit seedlings. Now the big ones are sold, the small ones are sold reasonably, and they are produced and sold by themselves.
I don't know. You don't know the society of China. China has a population of 65438+360 million and 800 million farmers. Agriculture accounts for a large proportion in China.
In the past few years, China's economic development was driven by cities, and the countryside was very backward.
However, some fundamental changes have taken place.
Smartphones have become very cheap, and very powerful smartphones have reached 100 dollars.
There are still many areas in China without optical fiber and Wifi connection. But 4G wireless coverage makes it extremely easy to surf the Internet in these places. And this is what happened in the past two years.
Smartphones are cheap and popular, and 4G networks have spread to most villages.
With these two infrastructures, most farmers with low education level will also use smart phones and IT technology.
These two factors will drive the entrepreneurial opportunities of the Internet in the future 10. We believe that the opportunities of rural Internet will be 65,438+0 times that of China now. Because the population base is closely related to each of us.
When it comes to rural Internet, everyone says, well, although China has a large rural base, its consumption power is not as big as that of the city. Is there really such a big chance?
I think we can't just look at the countryside itself when we look at the rural Internet.
For example, an apple is 50 cents in its place of origin, but when we buy it in supermarkets and fruit stalls, it becomes 5 yuan, with a price difference of 10 times.
All the agricultural products we consume in the city, the whole circulation link makes you dumbfounded.
And there is a huge information asymmetry in agricultural products. There is a bumper harvest here today, and the surplus can't be sold. Tomorrow, there will be a poor harvest. I think there will be a good opportunity for seamless access to this information.
What is an excellent opportunity?
For a simple example, we may be used to Taobao, but there are 6.5438 billion kinds of goods on Taobao, and most of them have not been sent to the village.
So what goods do farmers need on Taobao?
For another example, there are two popular softwares in China, one is Aauto Quicker and the other is Meitu. These two products should be of the same type.
A few years ago, when we did a rural market survey, we found a typical scene. In a village, there is a small shop at the head of the village with free wifi, and a group of young people are sitting there using smart phones.
This is a typical scene in the countryside. In this scene, we found that many people use self-driving cars faster.
Everyone is familiar with Meitu, which is full of handsome guys and beautiful women. Most people are afraid to send their own products, and they will feel very depressed. If they are not handsome enough, they will not have the courage to use Mito.
Aauto, hurry up. At first glance, you all feel depressed, but people in the countryside are very happy. Because everyone is very low, so everyone thinks this is the real life.
Therefore, in the past year and a half, Aauto Quicker has made rapid development.
There are elites and lives here.
E-commerce in rural areas is different from what we see in cities, from the goods we use, and even from the products they use.
In the past two years, we have been thinking about and promoting the progress of the entire rural Internet. At this point, we also see that some companies have reached a huge scale.
This opportunity will last for more than 10 years in China, and there are many opportunities. This trend has just begun in the past two years, and there are plenty of opportunities.
Of course, I think we will do a lot of stupid things in rural interconnection, but our experience is accumulated in countless setbacks. Moreover, after the money was invested, it really promoted social progress.
Everyone should calm down to make products, ponder business strategies and serve users. I think this industry is sustainable.
Now there are only a few enterprises that really stand out from the rural Internet. In the next decade, there should be thousands of such companies.
I have a basic view that there will be great opportunities for rural development in the next decade.
Not only the rural e-commerce mentioned by Ali and JD.COM, but also opportunities from all walks of life.
In recent years, rural e-commerce has developed rapidly, which is related to the strong support of relevant policies. Basically, in order to solve the last mile, major logistics express companies are actively developing rural business around this goal, such as domestic large-scale platforms such as Ali, JD.COM, Suning, Post and other influential e-commerce platforms. At the same time, some agricultural products sales platforms have emerged, such as rural Taobao, Tesco convenience store, postal village and Tesco, which have promoted the pace of industrial products going to the countryside and agricultural products entering the city. So, what is the development of rural e-commerce? What do you need to pay attention to when doing rural e-commerce?
1. What is rural e-commerce?
Rural e-commerce refers to providing online and offline resources to serve rural areas through online platforms such as B2B and B2C, expanding the service field of rural information services and making it three rural information service stations all over counties, townships and villages. As the physical terminal of rural e-commerce platform, it directly takes root in rural areas to serve agriculture, rural areas and farmers, and truly makes agriculture, rural areas and farmers services the biggest beneficiary of the platform. It is easier to understand that rural e-commerce realizes the functions of industrial products going to the countryside, agricultural products entering the city and resource docking through the Internet platform, and opens up the exchange of needed goods and resources between agriculture, rural areas, farmers and cities through the Internet. Rural e-commerce services include online farmer's market, digital farmhouse music, characteristic tourism, characteristic economy, attracting investment and so on.
Second, how is the development of rural e-commerce?
With the continuous improvement of rural hydropower network and rural infrastructure, the policy of benefiting farmers constantly encourages the development of rural e-commerce. In the past two years, we have seen the development of rural e-commerce. It can be seen from the popularity of township logistics companies that e-commerce has entered the countryside and has been accepted by most farmers. Many agricultural products processing plants and agricultural products bases have established online sales channels, and some or even all products are sold through e-commerce platforms, which has initially realized the integration of production, supply and marketing and achieved good economic benefits. With the emergence of a new generation of young farmers after 80/90, the proportion of mobile internet access in rural areas is increasing, and online shopping habits are gradually formed, forming orders on behalf of others and providing relevant shopping training. Urban industrial electronic products are really sold to rural areas, farmers can buy more products, and rural agricultural products are also sold to cities, which are mutually beneficial and complementary, and natural e-commerce develops smoothly.
Third, what should I pay attention to when doing rural e-commerce?
1, positioning, packaging products, familiar with product characteristics and prices.
2. Conditionally apply for relevant business licenses and hygiene food licenses, and make product details pages and posters.
3. Familiar with major e-commerce platforms, such as Taobao, JD.COM, Alibaba, Postal Housekeeper, China Supply and Marketing Network, Prosperity Optimization, etc. Other fresh and specialty sales platforms should also be familiar with. And register an account and put the product on the shelves. Pay close attention to the order information at all times, and have a strong sense of service.
4. Being able to make full use of WeChat /QQ marketing is the so-called WeChat business. Establish related product groups and use marketing methods to promote profitability. WeChat friends circle sales is also one of the good agricultural products sales methods. There are many repeat customers, and it is convenient to manage customers.
I will write graphic videos and know some methods and channels to promote products. You can use a large number of platforms to publish articles and videos on today's headlines, Tik Tok, Aauto Quicker and other media platforms to accumulate users. At the same time, you can apply for the official account of WeChat, so that people can pay attention to and maintain their own users (customers).
6. Consult relevant local government departments, such as whether there is an e-commerce industrial park, and start a business through cooperatives.
7. If it is a farm and/or an ecological breeding base, you can find local media to help promote it, or you can pay through social platforms.
8. If conditions permit, it is best to establish your own official website. VI design and packaging are very important for promoting their own brands and products.
9. It is difficult to start a business by yourself. It is best to set up a team of your own or a partnership model!
1, understand the characteristics and advantages of agricultural products in this region, develop on a large scale and form a large supply system! !
2, give full play to the advantages of e-commerce, through the cooperative sales model of entity plus network plus farmers.
3. The government hires e-commerce teachers to train e-commerce talents in the region! Make full use of various media to promote products.
The general products of rural e-commerce are more agricultural products. So what should we do? What should I pay attention to?
1 First of all, you should know enough about the product. If you are an agricultural product, you should know the shelf life of the product and how to package it. E-commerce generally uses express delivery to transport products. You can't eat the fruit if you pick it early, and rotten fruit may appear during transportation if you pick it late.
2. Choose or learn the operation and management of a platform. If you have your own products, then the e-commerce platform you want to do must be the platform you will understand. If you don't know enough about the platform, you will be punished for violating the platform rules. Today's headline watermelon video is a good new short video e-commerce platform. Tik Tok, watermelon video and volcano video are all headline products today. There are also operation training instructions, suggesting that we can explore this piece. Short video e-commerce is also a trend.
3. Talk about a courier company with stable cooperation. If you talk to the courier about the corresponding conditions, the cost of sending the courier can be cheaper than the usual courier. If one day it is too much, even if it is a few cents less, it will be a lot of money.
It is found that it mainly solves logistics problems and has the service consciousness of village name. Generally speaking, village scouring must be a particularly good opportunity for farmers to let products go out and let Taobao products sink. This is a new traffic entrance, and colleagues are also a new market, which can increase farmers' income. Improve living conditions. Accelerate the pace of building a new countryside.
At present, local governments are giving some support to e-commerce, which is a good trend. In addition, with the rapid development of logistics express delivery industry, several express delivery companies have emerged in some rural areas, which have great potential in doing business and selecting products.
Hello, now that every household in rural areas has access to the Internet, it is much easier to do e-commerce.
Now you only need a computer or a smart phone to operate. First of all, we should cooperate with Alibaba, Taobao, JD.COM and other big e-commerce platforms to upload data, authenticate identity and display products.
Furthermore, we can also achieve the expected results from the media, such as today's headlines, watermelon videos, Tik Tok and so on.
Finally, I have been an e-commerce, and I have to buy keywords from the media. Only in this way can we do it well.
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