How to run a shoe store well?

When running a shoe store, people often focus on decoration and purchasing goods to create momentum, or develop channels, as well as crazy promotions and activities. In short, spending a lot of money is to sell more shoes and earn more money. Combined with years of practice, I personally think that in addition to the above points, the majority of shopkeepers should pay attention to some tiny details and master certain tips in their daily sales, so as to achieve the goal of getting twice the result with half the effort and not taking it.

First, signs and windows

I often see some shoe stores in the street. The shop is beautiful, the decoration is luxurious, the music is noisy, and the advertising leaflets are overwhelming. But after reading it, I just glanced at it and didn't leave any deep impression. In fact, a good signboard, a personalized store name and a neat window are often more representative of the characteristics of a store. Store names should be easy to remember, Mandarin and dialects should be the same, and words should be few and precise.

The famous shoe chain in Wu Hanyou is called "Bubugun". The signboard design is simple and unique, and celebrities are invited to write it. Very famous, business is particularly prosperous. Although celebrities are not invited by everyone, it is bound to be expensive to spend more time on signboards and store names. Windows are more like people's faces. We must design windows if possible. The design should be neat and lively, and don't care about the electricity bill. The shoes put inside must be full of personality and eye-catching. It is best to match them with a crystal and decorate them with some plants and flowers to show their vitality and elegance. I used to have a shop. Passers-by often stop at the window and always hear "tut-tut" admiration. What's more, there is a pair of shoes. One says it's one color, the other says it's another color, and so on. The audience was in a very happy mood.

Second, lamps and mirrors.

Every family has lights, and there are mirrors in the shops. But the design is different and the effect is obvious. For example, a rectangular shop can be designed into 3-4 vertical rows. For the two rows above the shoe racks on both sides of the wall, it is best to install spotlights or spotlights, and install energy-saving lamps with equivalent wattage in the middle. It is best to focus the spotlight on shoes with diamonds and fashionable styles, so that customers can know at a glance the value and grade of shoes without introduction. As for the mirror, it refers to the shoe mirror.

Many sellers, especially those who sell men's shoes, do not think it is necessary to pay too much attention to the effect of the mirror for the purpose of saving space. When designing a mirror for shoes, they simply made a small oblique mirror with three feet, which can only shine on the feet, thinking that as long as the effect of shoes on the feet can be clearly illuminated. Actually, it is not. My method is: make the mirror into the shape of 120- 140cm and 20-25cm wide, and install it on the wall 20-30cm above the ground. The picture frame can be wrapped with some patterns. A slender mirror can make people look thin and straight, while a wide and short mirror will definitely make people look bloated. With this design, the thick legs are obviously thinner, the effect of wearing shoes is obviously improved, and the original ordinary shoes will become more unusual. But also can reflect the collocation of whole body clothes and shoes, and the purchase success rate is greatly increased.

Third, the placement of shoes.

Different people have different views on how to put shoes, and different methods have the same purpose. The basic principle is that similar styles and similar prices are put together, and the styles and prices are clear at a glance. You can take some unconventional placement methods, such as putting the beautiful side sideways, the exquisite heel facing the customer, the solid bottom facing down, and so on. Let it be fully displayed in which part of a shoe is most distinctive, with the same style, different colors and different placement methods. Better stagger the colors. Don't put the same colors together. When separated, it is rich in color.

It is worth noting that many friends often put the whole pair of samples outside because there are too few styles. In doing so, we should pay attention to theft prevention. After all, a pair is more likely to be stolen. If you put one sample, you should change another sample at any time to avoid excessive color difference. Also, many new shopkeepers are not skilled in business and can't know the purchase price of shoes. When the customer makes a counter-offer, can you sell it, turn over the list and sweat, and when you switch to a customer, go to the next store as soon as possible to buy it. In this way, you can write the purchase price in the hidden position of each sample sole, preferably with a pencil, and write a long code, such as 35 inches, which will be written as 2007BED035F. If customers don't understand, they can understand. They can sell it or not, and at first glance, they know that the efficiency has improved a lot. Therefore, it is necessary to master small skills.

Fourth, before and after sales.

When it comes to after-sales, everyone can understand, but before-sales, you may not be familiar with it, or you may not pay attention to it at all. For example, when a customer comes and takes a fancy to a certain model, the salesperson trotts to the warehouse to get the size and tries it on for the customer excitedly. I got it from the customer, hehe, something went wrong. There is a stain on the vamp. "Try it, my little daughter runs very tired, too." This is a bad thing. When I stood up, my foot was poked by a nail. This is a big deal. No matter how high-quality customers are, they should also have opinions. Not to mention compensation for losses, improper handling, reputation is ~ ~ ~ ~

In fact, this situation is not fictitious, and it often happens in daily sales. How to avoid it? We should do a good job in pre-sales. Every part of the vamp, upper and shoe should be roughly looked at, and problems should be solved in time when found. Don't let customers find problems before dealing with them. It is too late! It can be said that pre-sales work is the guarantee of sales.

As for after-sales, everyone knows what quality assurance can establish credibility, so I won't waste my breath. What I want to say is how to make the after-sales cost free and how to create profits with after-sales. In my own shop, simple words are printed on the invoice: free maintenance with or without glue. How about sewing with glue? The cost is very small, but I still try my best to find that the wool is on the sheep. When customers come to repair, they should try to recommend her to change heels for shoe stickers and try to sell some insoles and shoe polish. I charge at least 5 yuan for a dollar of beef tendon, and one and a half copper heels 10. As long as your product is cheaper than the machine shoe repair shop, customers will generally trust you. In this way, the after-sales cost will be shared with customers, and there will be a certain profit. My daily money for alcohol and tobacco comes from after-sales. There may be a shop owner who disdains to earn such a small amount of money and thinks it will damage his image, but I think it is convenient for customers and for himself. Everyone is happy and willing. Why not?

Verb (abbreviation for verb) tools and accessories

Every shoe store should prepare some necessary shoe repair tools and shoe accessories. Tools, such as hammers, hair dryers, electric drills, screwdrivers, clamps, knockers, blades, shoe braces, etc. , used to install and change heels, and accessories, such as shoe polish, cooling oil, cleaning agent, polishing oil, shoe polish, 502, soft glue, resin glue, heightening pad, full pad, half pad, heel sticker, etc. Shoes should be inspected when they are put into storage. Check the size and take a general look inside and outside. If there are stubborn stains on the vamp, wipe it with a paper towel dipped in cool oil and pull it out with pliers (it is worth noting that nails in shoes are inevitable and do not belong to the category of quality problems, which is well known in the industry), so tools are needed.

Accessories will be used in the sales process. If the feet are low, wearing high heels is not effective. Give half a pad and fill it up immediately. If the customer wants a size 37, and you only have a size 38, put several layers of insoles to protect your feet immediately, so that the sales success rate is higher. In daily cleaning, shoe polish wax is used instead of rag, and the polished vamp is shiny and shiny, and the sunken toes can be restored by blowing with a hair dryer for a while. As for after-sales, it goes without saying that maintenance tools are indispensable. The use of various glues is described in detail. 502 or other quick-drying and quick-acting glue is used for leather surface. Before use, the parts to be bonded should be cleaned, preferably with a hammer. The dosage should be small and the action should be fast. You can press it by hand for a while. Soft rubber is used to bond insoles or other fabrics. If there is no professional rubber scraper, you can use a screwdriver instead. The two bonding surfaces should be evenly coated, allowed to dry naturally to 80%, pressed hard, and left for more than 12 hours. Remember not to wear it right away. If the above two methods can't work, use resin glue. The use method is the same as that of soft glue. Dry it 80% naturally, blow it to a high temperature of 70-80 degrees with a hair dryer, quickly adhere it, press it hard, and let it stand for more than 12 hours.

In short, if a worker wants to do a good job, he must sharpen his tools first. Tools are used for maintenance and emergency treatment. Accessories can help sales, or they can be sold separately to earn a little money. Therefore, friends should learn the necessary simple maintenance skills, and shops should also have daily shoe accessories.

Six, other small details

In addition to the above categories, there are several small details to pay attention to. First of all, the clerk's clothes, not clothes, just shoes. For example, you drive fashionable women's shoes, and both the clerk and the boss wear sports shoes. So what is persuasiveness? Why do you let customers buy your fashion shoes? Then learn to try on shoes for customers, especially women's shoes, and customers are hesitant. At this time, the female boss or employee should be smarter and show the shoes to the customers immediately. Of course, you can only try it on if it looks better than hers. You can also say, "You wear these shoes better than mine, that's it, don't hesitate", and business is often done.

Also, the music changes at any time, no one is on the road, put something lively, customers enter the door, put something soft when there are few people, and put something high when there are many people, creating an atmosphere of prosperous business, which can generally drive customers' desire to buy. It should also be noted that if your store can make a counter-offer and the price is random, sometimes many customers will try and wait and see. If a customer makes a counter-offer, you think you can sell it, but you can't answer it in public. You have to learn clever hints and hints, then the business will be done, and it will not affect other guests, so you can't stand everyone's counter-offer. However, whether you blink or pat your shoulder, you must be skillful, and you can't let the guests misunderstand, otherwise you will think that you are a womanizer eating tofu, stealing chickens and not eating rice, and you will become a dirty embryo.

In addition, we should give our customers a sense of respect, flattery and praise. When giving gifts, it should be clear that not everyone gave them, and the words should be appropriate, which makes people feel high, but I just don't want you to see that I am fooling you, so that you will willingly give me Mani in your pocket and come back again and again.

First, the location is very important, and there must be enough passenger flow to ensure it;

Secondly, choose the type of shoes according to the purchasing power and demand characteristics of the main customer groups; It can also have its own characteristics, such as monopolizing a certain variety;

Third, operate in good faith, don't cheat customers, and it is worth the money.

Fourth, think of some ideas such as publicity and advertising. In this way, when several companies compete at the same time, customers' eyes will stay on your store door more.

Fifth, provide solutions. For example, as a shoe store owner, it is not enough to ensure the quality of the shoes sold. You should hire salespeople who know how to help customers find suitable clothes, provide delivery service to customers and are willing to accept special orders.

Sixth, truly respect customers. Most shoe stores shout the slogan of respecting customers, but only a handful of shoe stores really do it. You know, rude sales methods are not only manifested in employees' listlessness, rude attitude and lack of enthusiasm. Messy goods, unreasonable placement, no signs, messy prices and so on are all disrespectful to customers. Excellent shoe stores will turn this basic concept of respect into a series of specific operations around people, policies and environment.

Seven, establish emotional ties with customers. Most shoe stores ignore the opportunity of emotional communication with customers and pay too much attention to the price. However, the promise of low price may meet the rational requirements of customers, but it cannot stimulate their perceptual needs. Many shoe stores have made the mistake of ignoring customers' feelings. They only pay attention to attracting customers by price, blindly emphasize cost saving, and completely ignore the pleasant feeling brought by the brand-new shoe store environment. On the contrary, excellent shoe stores strive to establish intimacy, love and trust with customers. For example, the Journeys shoe store chain strives to create a cultural atmosphere that conforms to the characteristics of teenagers.

Eight, set a fair and reasonable price, not the lowest price. Many shoe stores stimulate customers' consumption through false price reduction, which will only lose customers' trust. A good shoe store knows that value equals the customer's all-round experience. They implement the principle of fair pricing, promote sales appropriately, and will not drive up prices when demand suddenly increases, thus providing protection for the products they sell.

Nine, to provide convenience for customers. Modern people cherish time like gold, so shoe stores must make it easy for customers to find the goods they want and check out quickly.

There are many people who open stores and start businesses, and more and more people have started or started businesses in order to get rich. However, in the actual store management process, various problems will follow. How to effectively solve these problems has become the key for store operators.

1, in line with the store business circle.

For opening a store, the choice of store location will directly affect your future business performance. Therefore, when opening a shop, the most basic consideration is to choose a suitable geographical location and business circle according to the industry and business policy you want to operate. At the same time, due to some objective reasons, the business circle that used to be suitable for a certain industry may not be suitable now. At this time, the shopkeeper had to consider changing careers or store locations as soon as possible.

2. Suitable for target consumer groups

Before opening a store, you must conduct a detailed market survey on the age, income, gender and occupation of customers in the business circle you choose, and then set up a store and design operating principles according to these survey results. For example, if you open a women's clothing store, the target customers may be housewives, professional women or avant-garde girls, then the style of the store will definitely be different.

3. Carry out effective publicity

Some shopkeepers sit there all day waiting for business to come. This is called "sitting on the business". In modern society, this kind of consciousness is very dangerous. We must strengthen the publicity to consumers and stimulate their desire to buy. In particular, shops on main streets must be attractive in design.

4. Store design is less surrounded.

The environment and atmosphere of the store is very important, which is directly related to the impression of consumers on your store and the business performance of your store. Therefore, when designing, we must design according to the characteristics of our own products and the characteristics of the target consumer groups. In particular, we should pay attention to the channel design, and don't make too many detours, so that customers can browse all the goods inadvertently. Where there are paragraphs, it is necessary to design something that attracts customers and turn disadvantages into advantages. In addition, don't let customers feel hindered in product display or foreground design.

5. Effective display of goods.

The display of goods is very important. If customers can see at a glance, choose easily and buy easily, sales will be promoted invisibly. Therefore, the displayed goods should be properly classified and placed neatly, so that consumers can easily find the goods they want.

6, increase customer shopping fun

Today's customers are no longer satisfied with just buying what they want, but also enjoying shopping. Therefore, when designing a store, we should not only consider our own format, scale, customer class and commodity display, but also pay attention to service attitude, color and lighting.

In order to win, many competitors often deliberately work hard on decoration and invest a lot of money. Decoration is necessary, but it is not advisable to do it blindly without planning. After all, for shops, investing any sum of money is to seek better returns, so you must be cautious when investing. Suppliers who run shoe stores must pay more attention to the above problems.