1. Why did the job fair fail? 1. Graphic analysis of internal/external flow. 2. Factor analysis of recruitment failure: recruitment channel management, experience management, employer brand management, personnel management, talent selection, background investigation, talent reserve and succession management, and brain drain rate. 2. Case discussion: The cost of recruitment mistakes is-20 billion RMB. 3. Innovation of recruitment channels. Xing, et al. Recruitment methods and skills of social network service platform Recruitment (search, verification, etc.) uses the theory of six-degree separation to conduct background investigation, uses advanced retrieval functions such as education, industry, position, experience, etc. to search and screen candidates, uses contacts and in-mail to establish a talent pool, and uses precision advertising technology to improve recruitment advertising effect, accurately locate talents and reduce advertising costs. Assessing the effectiveness of recruitment advertisements How to use Weibo for zero-cost and efficient recruitment II. Recruitment through search engines such as Google, Baidu and Bing 3. Recruitment through professional and technical websites. Pre-analyze the recruitment channels through free tools such as Alexa and Google AD Planner 5. Evaluate the effectiveness of online job advertisements through free tools such as Google Analytics. 6. Talent pool, succession management and recruitment. 4. Analysis of influencing factors of employer brand and establishment of employer brand. 1. Employer brand model. 2. Internal employer brand evaluation system and measurement. 3. Through the investigation of employment experience, establish the maturity of talent management and quantify the internal employer brand. 4. Analyze the effectiveness of talent management measures by benchmarking the employer brands of human resource managers and executives. 5. By analyzing the results of two internal employer surveys, improve talent management and optimize employer brand. 6. Reduce the brain drain rate. Relieve the pressure of recruitment 7. The relationship between employee satisfaction and turnover rate and recruitment [and whether satisfaction analysis can be done quickly through free tools such as LimeSurvey] tea break 5. The establishment and dissemination of external employer brand (1), the stone of other mountains 1: Case study of Google recruitment1,how to spread employer brand by SNS, how to design and plan recruitment advertisements, and how to choose appropriate recruitment channels. How to attract talents with corporate culture? How to promote employer's brand through integrated marketing strategy? Attracting talents (2), Other Stones 2: IBM recruitment case study 1, how to create a strong recruitment slogan 2, how to design the packaging of employer brand 3, how to attract talents by establishing a strong recruitment channel and talent pool on the company website 6, how to attract talents by improving the applicant's application experience 1, how to create a suitable recruitment experience atmosphere 2, the improvement of recruitment process and details management 3. Improve the examinee's experience through software system. Winning the battle for talents: how to innovate campus recruitment 1, and campus recruitment begins with enrollment 2. If you stand out from the talent job-hunting army through planning 3. Looking for "headhunters" on campus. Matters needing attention in building employer brand on campus 8. Recruitment supplier management: how to choose headhunting, recruitment process outsourcing and recruitment management system