1, title: The title should focus on the content, so that people can see it at a glance.
Be eye-catching, distinctive, novel and concise. The font must be large, accounting for half of the newspaper, and the brighter the color, the better.
2. Text: clearly explain the nature of the activity, information introduction, commodity sales, etc. , and clearly indicate the price and promotion.
If it is a performance poster, it is necessary to write clearly the actors, operas, plays and so on.
3. Time: place, cost. The time and place of the event must be clear.
4. End: Start a new line and write your signature. Write the year, month and day under the name.
Extended data:
Poster design skills:
Composition skills, in addition to the contrast skills in color application, need to learn and master, but also need to consider several contrast relationships. For example, the comparison of the thickness of composition skills, the distance of composition skills, the density of composition skills, the dynamic and static comparison of composition skills, and the comparison of Chinese and western composition skills. Comparison of ancient and modern composition techniques.
1. Composition skills Thickness contrast: The so-called thickness contrast refers to the colors used in the composition process and a style formed by patterns composed of colors. In painting and calligraphy works, we know that there is a difference between meticulous painting and freehand brushwork, or that meticulous painting and freehand brushwork appear on the same picture (like the painting of cabbage and fruit by Qi Baishi, a master of Chinese painting). This style is just some packaging in packaging composition.
Part of this thickness contrast is the contrast between the main pattern and the foil pattern; Have a plenty of contrast between the central pattern and the background pattern; Some are as rough as the wind sweeping away the residual clouds in rows, and some are as delicate as hairspring; Some use the calligraphy of weeds instead of patterns, which can be seen anytime and anywhere on some wine and food packaging. For example, Miss brand dumplings and Rejoice brand shampoo.
2. Comparison of composition skills. In the composition of traditional Chinese painting landscapes, we should study the perspective of close-range and middle-range, and in the design of packaging patterns, we should also adopt the same principle as the composition of near and far pictures.
The so-called "near" is the most eye-catching part of a picture, which is the so-called first visual impact. This most eye-catching part is also the most important content to be expressed in the packaging pattern, such as the instant noodle packaging used by Shuanghui for the first time. The first thing that comes into people's sight is the Shuanghui trademark with a blank background and the word "Shuanghui" with a huge white variety with a crimson square background (that is, a close-up view).
In turn, there are several main characters in the smaller "Braised Beef Noodles" running script (it should be said that the second line of sight is also called the middle scene), the product photos that express the packaging content (also called the third line of sight, bounded by the middle scene), and then the auxiliary corporate mascot advertising language, performance instructions, corporate logo and so on.
This obvious sense of hierarchy is also called the visual three-step rule. It takes into account people's habit of examining a still life picture from top to bottom and from right to left, and highlights the most important theme parts in turn. As a designer, at the beginning of creating a painting, you should know the theme of your appeal before making it, and create an atmosphere that stands out from the crowd. So the designed picture is like a powerful magnetic force, which tightly pulls the salesman's sight.
3. Density contrast of composition skills: When it comes to density contrast of composition skills, it is very similar to the contrast between simplicity and simplicity in color application, and it is also very similar to the flying white in Chinese painting, that is, the concentrated places in the pattern must be set off by diffusion, and it is not appropriate to concentrate or spread them all. It embodies a kind of density coordination, clear rhythm, relaxation and ethereal.
At the same time, the theme is prominent. I see that in many packaging designs, the whole picture is dense and colorful, with heavy color expression from the background pattern to the theme pattern, which makes people feel overwhelmed and breathless. This will not only not beautify the product and promote sales, but also make people bored and lose their appetite. This is caused by not grasping the contrast between density and density.
4. Dynamic and static contrast in composition skills: In a pattern, we often find this phenomenon, that is, an explosive pattern or a few seemingly casual crazy thick lines, or a ribbon of English or patterns appear in the background or around the name of a packaging theme, all of which show a feeling of "".
The theme name is dignified and steady and the background is calm, which is the contrast between static and dynamic. This contrast avoids everyone's vulgarity and rigidity. So the visual effect is very comfortable. Accord with people's normal aesthetic psychology.
5. Comparison of Chinese and Western writing skills. This contrast is often in a picture of packaging design, using the combination of cartoon techniques of western painting and traditional techniques of China or the combination of Chinese traditional studies and English.
And the picture directly highlights the western photo or a picture on the packaging pattern in a realistic way. This form of expression is also a common reference way, which often appears on the packaging of children's products, women's socks, clothing or cosmetics.
6. Comparison of ancient and modern composition skills: making foreign things serve China and making the past serve the present. Especially in order to express a kind of cultural taste, people often use ancient classic ornamentation, calligraphy, figures and patterns on the current packaging, which is most obvious in the packaging of wine.
For example, wine and Taibai liquor, as well as Mid-Autumn moon cakes and black peanuts in food, are all embodied and excavated from these aspects. In addition, there are some high-end gift boxes for cosmetics and daily necessities, and their ornamentation and patterns are also looking for grafting techniques from classical culture. This can give people an antique and elegant pursuit or some comfort. So it is very popular with consumers.
References:
-Posters
How to write a sports meeting manuscript: the more beautiful the flowers in spring, the more brilliant the young pioneers. Young and energetic. Firm pace, high morale and wind speed. Gunfire sounded the horn of the battle. Victory beckons at key points, and warriors struggle on the battlefield and sweat in the wind. Hero chasing the wind, we are proud of you, we are proud of you. We greet the fallen leaves in autumn, we leap over Yuan Ye in spring, we run in winding alleys, we get up early every day to greet the sunset glow, and we collect the sunset glow every evening. Today, we are going to fly over the silver runway, go ahead and brush the record to a new page. Chapter 2: We may not be beautiful, but we may be healthy, we may not be great, but we may be solemn, we may not be eternal, but we may be sincere, we may not win, but we may compete to make life surpass nature and make every symbol and cell of life happy. I want to say to the loser that as long as you never give up your efforts and improve yourself, the other side of success is waiting for you ahead. Chapter 3: We embraced warmly in the sun and made a rainbow of "higher, faster and stronger" with sweat. In running, you hold your head high in applause and never give up. Even if you fail, you still have a dream. We are full of confidence in the sunrise. You are a dark horse, and then you are an eagle. You are a carp hovering above. Fighting for Yuelongmen is your ultimate goal. You're challenging an extreme athlete. Sprint! Chapter 4: Maybe your heart is uneasy. Our minds are full of blood. In the past, you left a deep footprint on the long runway, which can't be erased. The sweat you shed can't move your heavy feet. You don't care about your fatigue, sweat and tears for the branches, because you have a firm belief in your heart. Primary school sports meeting report 50 words You are dashing and heroic on the sports ground, and you are struggling on the sports ground. In the face of a long journey, you have no fear and retreat, let sweat wet your back, let fatigue crawl all over your body, and still ... what are the contents of the Winter Olympics poster? The contents of the Winter Olympics poster are as follows:
1. The events of the Winter Olympics are mainly divided into: ice events: short track speed skating, speed skating, figure skating, ice hockey and curling; Snow events: freestyle skiing, biathlon, cross-country skiing and platform skiing.
2. The Winter Olympics is referred to as Winter Olympics and Winter Olympics for short. Mainly held around the world, it is the largest comprehensive winter sports meeting in the world. It is held every four years, alternating with the Summer Olympic Games from 65438 to 0994.
3. Taking the word "winter" as the main body will show the vitality and passion of winter sports, and also convey the Olympic spirit of "peace, friendship, fairness and progress".
4. The core spirit of the 2022 Winter Olympics is: athlete-centered, sustainable development and thrifty hosting.
5. The Beijing Winter Olympics is an important symbolic activity for China to display its national image, promote national development and inspire the nation at important historical nodes.
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