I. Signs

The brand logo newly released by BAIC Group takes the word "North" as the starting point of design. The word "North" not only symbolizes China and Beijing, but also represents BAIC Group, which embodies the regional attribute and status symbol of the enterprise. At the same time, the word "North" is like a cheering human figure, which shows that "people-oriented" is the eternal core of BAIC Group. It inherits and develops the original image of BAIC, showing new vitality and expressing the lofty goal of BAIC based on Beijing and looking at the world. The word "North" in the sign is like two open doors. It is the door of Beijing, the door of BAIC, the door of opening and the door of the future, which indicates that BAIC Group is more market-oriented, collectivized and international, and complements the brand-new slogan of "integrating the world and creating the future", which indicates that BAIC will open a brand-new brand strategy with a brand-new, open and inclusive attitude.

Two. idea

People-oriented, guided by science and technology, integrating resources, integrating innovation, standardizing operation, guided by Scientific Outlook on Development, guided by the national automobile industry development strategy and market demand, taking the revitalization of national automobiles as its own responsibility, focusing on R&D, manufacturing and investment operation of cars and off-road vehicles, actively undertaking corporate social responsibilities and becoming qualified corporate citizens.

Three. sight

Based on the domestic market, at the same time vigorously explore the international market; With self-owned brand cars and off-road vehicles based on Saab technology as the leader, it has developed into a company with complete passenger car product line, complete industrial chain, reasonable enterprise structure and layout, efficient management, strong profitability, core competitiveness and large market share of self-owned brand passenger car products, and has become a domestic first-class and internationally influential large automobile company.