Xiaohongshu browses other people's homepages, and others don't know. Xiaohongshu has no browsing record function and visitor record function, and can only see the reading volume, likes and collections of notes, so the other party will not know when browsing other people's works; Only those who collect, like and comment on each other will receive tips. Xiaohongshu is a lifestyle sharing platform, which was launched by Xingyin Information Technology (Shanghai) Co., Ltd. on June 20 13 and founded by Mao and Qu Fang. The platform is loved by users because of its unique social shopping experience and rich community content. Users can share and discover bits and pieces of life, including beauty, personal care, sports, tourism, home, hotels, restaurants and other information. The slogan of Little Red Book is "Mark My Life", which encourages users to share their consumption experience and daily life, thus forming a vibrant and creative community atmosphere; In addition, the little red book is also regarded as the entrance of a consumption decision, which means that users will refer to the sharing and recommendation in the little red book before shopping, so as to make more informed consumption choices.