Licaitong is a professional wealth management platform launched by Tencent. Since it was launched on WeChat wallet in June, 20 14, it has been adhering to the development concept of compliance, risk control, selection, innovation and stability, bringing a one-stop, high-quality, safe and convenient investment and financial management experience to hundreds of millions of users.
Tencent Licaitong strictly selects the partners of financial institutions, screens better financial products, and introduces diversified financial products such as money fund, insurance financial management, bond fund, index fund, hybrid fund and overseas fund, as well as various convenient functions such as salary financial management and index fixed investment to meet the diversified financial needs of users.
20 18 12, Tencent Licaitong teamed up with 22 fund companies and 10 brand to bring more brand-new financial management options to users, and launched interesting financial short films such as "How to spend the year-end bonus" to provide users with fresh and interesting financial management knowledge.
20 19 12, Tencent Licaitong released a series of advertisements of "ideal, thinking from financial management", telling the story of different groups accumulating wealth to realize their dreams, and helping users to establish a scientific concept of long-term investment and financial management. And join hands with fund companies and cooperative brands to give back to users.
On June 5438+February, 2020, Tencent Licaitong shouted the slogan "One-year plan is financial management, and 202 1 will not be repeated" and launched the "One-year Plan Financial Management Season" activity. During the event, Tencent Licaitong joined forces with major fund companies to put financial knowledge into public science popularization in the form of live broadcast to help users make good New Year plans.
In August, 2020, Tencent Licaitong joined hands with China Financial Education Development Foundation, financial institutions, experts V, celebrity artists and the general public to launch a financial knowledge popularization and investor education activity-"National Wisdom Plan". Communicate systematic, objective and scientific financial management knowledge to investors in an interesting, easy-to-understand and easy-to-use way.
On June 5438+ 10, 2020, Tencent Licaitong, together with industry associations, universities, financial institutions, experts and celebrity artists, launched the "Rational Pension Festival" in the golden autumn of October to solve users' doubts about pension financing.