Marlboro is a cigarette brand produced by Philip Morris, the world's largest tobacco company, and it is one of the best-selling cigarette brands in the world. The brand name Marlboro originated in Britain and was finally registered independently in the United States.

In June, 2020, BrandZ's Top 2020 Most Valuable Brands in the World 100 was released, and Marlboro ranked 15. 65438+On February 22nd, 2020, the Top 500 World Brands in 2020 compiled by World Brand Lab was announced, and Marlboro ranked 43rd.

Related history:

In the early days of Marlboro's business, Marlboro's positioning was women's cigarettes, and the vast majority of consumers were women. Its advertising slogan is: as mild as the weather in May. However, contrary to expectations, although the number of smokers in the United States is increasing every year, the sales of Marlboro cigarettes have been flat.

Ladies complain that the white holders of cigarettes will get their bright red lipstick, which is very unsightly. So Morris changed the cigarette holder to red. However, all this failed to save the fate of Marlboro cigarettes, and Morris finally stopped producing Marlboro cigarettes in the early 1940s.