Tasting China Hamburg was founded on 20 12, and its headquarters is located in Fuzhou, Fujian. Tasting is a new national cultural catering enterprise that takes Hamburg as the taste carrier and expresses China temperature and China culture with China taste. "To be a fast food brand with temperature" is Tastin's initial intention to establish a brand.
Product innovation has always been the brand foundation of tasting. Tasting meeting has set the lofty goal of "redefining western-style hamburgers in China way, conveying China culture with China flavor, and letting the world know and fall in love with Fort China".
Tasting will take "China flavor hamburger, brand globalization" as the brand display concept. From the three dimensions of "building a cultural brand, building a China Hamburg and being close to customers", we will create the oriental flavor and national belief in the eyes of the audience, and strive to create a handmade "China Hamburg" that not only meets the tastes of Chinese people, but also meets the needs of convenient dining.
Tasting is determined to be the pioneer of "expressing China culture with China flavor", and its development mission is to "make a good hamburger in China, convey the temperature in China and carry forward China culture", and it has been struggling for one hundred years. The LOGO design of tasting brand is presented in a graphic way.
Graphic extraction of image elements of brand mascot "Tower Lion", such as Xiangyun Beauty and Dragon Scale Wood. In response to IP, enhance brand equity awareness. The lion shape also combines the elements of China Bell and Hamburg, which has a strong China flavor, meaning good luck and wishful thinking. The overall image is like a lion crouching, dignified and lovely.
The font is deformed on the basis of Song Dynasty, with strong Chinese style, retro and creative. The classic elements of IP are also added to the font, which makes the overall performance of LOGO more consistent, concise and powerful, with great brand tonality and connotation.