Network celebrity 13 knife is an online buzzword, originally from an American network celebrity Vine author, whose audio content is "one sandwich, two sandwiches, three dollars" (one sandwich, two sandwiches, thirteen dollars). After this sentence was spread on the Vine social platform, it was quickly forwarded by netizens, and various words or audio were derived for promotion and sale.

In China, online celebrities 13 knives are mainly used for social media, such as Weibo, Tik Tok and other platforms. Its meaning is different from the original sentence on Vine, but as a light and humorous teasing language, it is often used with all kinds of funny videos, interesting pictures or eye-catching propaganda copy. This way of teasing can attract more audiences and attention to a certain extent.

Network celebrity 13 knife has now become a cultural symbol and network slogan, which can convey a relaxed and pleasant atmosphere and produce and spread more and more cultural products and creative content on social media. However, at the same time, we should be alert to the non-standard and incomplete network language, abide by the relevant regulations of social media, and maintain a good network environment and civilized interaction.