Toyota history
This car is made by Opel in Germany, but there is nothing special except the beautiful body. The design is very traditional, still using front engine, rear wheel drive, tough axle and drum brake. This design is almost out of date, because Toyota's competitors are already applying new technologies such as front-wheel drive, disc brakes and independent suspension of wheels.
But importantly, Corolla inherited the value concept of Kiichiro, the retired founder of 1950, that is, the car should be based on the concept of the ancestors, with comfortable operation, complete configuration, exquisite workmanship and competitive price. Therefore, although there is nothing magical about Corolla, it gives car buyers a sense of value for money. Just like Toyota's new advertising slogan at that time, "My Toyota is awesome" quickly swept the world.
Corolla is a lucky name for Toyota. The eighth generation Corolla, born in 1997, is about to reach 25 million vehicles. Of course, apart from the name, the model is quite different from the prototype of 1966. Because of this, many fans don't admit that Corolla broke the sales record of Volkswagen Beetle.
Toyota has used this well-known and recognized name to achieve success again and again. /kloc-the coupe launched at the end of 0/970, with an output of about 4 million vehicles; 3 million land cruisers and 5 million Crown cruisers; Even more amazing is that the output of four-wheel drive has reached 6.5438+million. Toyota has developed more than 50 models, forming a huge Toyota car series.
However, the company found that although Toyota is generally popular with the public, it lacks the image of a high-end brand. Of course, Toyota has also launched iconic cars in history and won respect.