Captain Group believes that the reasons for the slow sales of manufacturers are more offline channels and platforms (that is, user monopoly) than the epidemic situation. In view of this, the self-built captain platform, online distribution channel and offline sales channel break the existing traffic monopoly and help manufacturers increase their income through two complementary ways.
Group buying, as a new shopping method launched in 20021,made major internet giants leave the market one after another, focusing on the "vegetable basket", and also made a big wave of heads gain a lot during the bonus period.
The so-called group buying is actually to use the social network of the community to form a new way of shopping consumption. In the early stage, community group buying played the slogan of "cheap" to provide consumers with low-priced and high-quality products. At the same time, from the consumer's point of view, the richness of social elements increases interactivity and interest.
At present, community group buying, as a new community retail model that is still evolving its industrial model, will become more mature and rational after experiencing brilliance and standardization.
For example, at present, the hottest team leader buys app by group purchase: on the one hand, it brings discounts to consumers through group purchase, on the other hand, it also opens up channels for merchants' sales and improves the transaction rate of goods. In the case of mutual benefit, the captain group purchase app has become a popular shopping method at present.