Anta (Fujian) Footwear Co., Ltd. was established, and Anta brand 1999 was founded.
Signed a contract with Kong, the world champion of table tennis, with the advertising slogan "I choose, I like it" as 200 1.
The first Anta store opened in Beijing, and a large-scale national brand promotion plan was launched in 2002.
Started clothing sales, and signed a spokesperson with NBA player Bater in 2003.
Started selling accessories, signed a contract for three years in a row, and exclusively sponsored the sports equipment of the National Men's/Women's Volleyball League in 2004.
Anta has outlets all over the country, fully sponsoring the Chinese Men's Basketball Professional League and exclusively sponsoring the sports equipment of the team from 2004 to 2007. Anta became the only designated partner of CBA sports equipment in 2005.
Put forward the brand concept of "Keep move", set up the first sports science laboratory in China and formally signed a contract with China Table Tennis Association. From 2005 to 2008, Anta exclusively sponsored the only designated sports equipment in China Table Tennis Super League in 2006 for four consecutive seasons.
The contract with CBA was renewed for 7 years, and the cooperation between the two parties continued until 20 12, and the title sponsored CCTV's "Anta CCTV Sports Man of the Year" in 2007.
be listed
Internationalization of listing on the main board of Hong Kong Stock Exchange
Signed a contract with NBA Houston Rockets player steve francis, signed a contract with NBA Houston Rockets player luis scola, and signed a contract with NBA Houston Rockets to reach a strategic alliance and cooperative relationship. CBA Anta Xingrui Training Camp will be held to train potential young players and famous sneaker designers in China, and create a ("Nike Air" technology) bill? 6? Peterson cooperated with Anta to design a series of exclusive basketball shoes for two NBA players.
Started the retail business of international brand sporting goods. In 20001-2006, it was awarded "the first comprehensive market share of sports shoes in China for six consecutive years" by China Business Federation and China National Business Information Center, and its own clothing production base was put into production.
Launch the Olympic integrated communication plan, and sign the titles of "Anta National Volleyball League", "Anta National Volleyball Grand Prix" and "Anta National Volleyball Championship". CBA launched the "CBA Star Route Plan" and the "First CBA Anta Equipment Design Competition" from the 2007-2008 season.
Hold the 2008 order fair in January, April, July, October and December.
January
On 1 month 1 day, 2008, Anta Children's Division was launched in February.
Luis scola, the basketball spokesperson of Anta, was selected for the "Rookie Challenge" and wore Anta's exclusive basketball shoes, which made Anta's sports equipment debut in the international arena in March.
From 20001year to 2007, Anta footwear products were awarded the "No.1 comprehensive market share of tourist sports shoes in China" by China Business Federation and China National Business Information Center for seven consecutive years.
Hold the product ordering meeting in the fourth quarter of 2008 to show the latest fashion shoes series and the exclusive sporting goods series of basketball spokespersons in May.
The number of Anta stores exceeded 5,000, and the 5,000th Anta store opened in Hefei, Anhui on May 15, 2008. Anta cooperated with CBA and international basketball league teams to hold "CBA Anta Xingrui Training Camp", 10 CBA's most promising players received training from a coaching team headed by Rick Adelman, and sold international sporting goods brand retail business. In the future, the Group will focus on managing its own brands, continue to strengthen its research and development capabilities, and manage international sporting goods brands.
To celebrate the first anniversary of listing on the main board of the Hong Kong Stock Exchange, the Anta Brand Pavilion opened in Jinjiang, Fujian, showing the process of the group's establishment of Anta brand. Anta Image Store opened in Jinjiang, Fujian, with a total sales area of 65,438+0,800 square meters in August.
The first fashion shoe store and the first children's series store officially opened on August 9, 2008 and August 27, 2008 respectively. Luis scola, the basketball spokesperson of Anta, once wore Scola II sneakers to participate in the 2008 Beijing Olympic Games. During their trip to China, luis scola and steve francis met fans in Beijing, Shanghai and Guangzhou, and visited Anta headquarters in Jinjiang in September.
Anta's ninth flagship store opened in Hefei, Anhui, with a total sales area of over 65,438+0,000 square meters per month.
Mr. Ding Shizhong, Chairman of the Group, won Ernst & Young China Entrepreneur Award 2008 in1February last year.
The group was voted by institutional investors and analysts, and was awarded "Certificate of Excellence" by financial magazine IR Magazine. In 2008, the Group was awarded the "China Charity Award-Most Caring Foreign-funded Enterprise" by the Ministry of Civil Affairs of China.