First, conform to the social trend
At that time, the success of the Olympic bid and the event of joining the WTO set off an international upsurge nationwide. Li Yang seized the opportunity and became an idol in learning English. There are types? Learn English well and dominate the world? Similar slogans have raised the matter of learning English to national dignity and stimulated the cries of enthusiastic young people. It is also sought after by many parents and students.
2. Internationalized editorial team
This is mainly because of Li Yang's ex-wife (it is reported that they have remarried, I don't know if it is true or not), Teacher Jin (Li Jin). Teacher Jin is an English anchor. She brought an excellent editorial team to Li Yang. With teamwork, the packaging of crazy English series products far exceeds that of ordinary English magazines, and with the bonus read by Teacher Jin, it can be said that it is a ride in sales.
3. Unique ideological system
The core of Crazy English founded by Li Yang is inspirational chicken blood. You can speak fluent English as long as you dare to open your mouth and shout? Inspirational propaganda, etc. It is a great temptation for ordinary people who have not been destroyed by chicken soup and see through the essence of chicken soup. Li Yang was once awarded these honors.
Li Yang started from these and was bound by the above three points.
There is nothing wrong with following the social trend, but learning English well and ruling the world is too broad after all. After a long time, the motivation for learning will be lost. With the development and progress of the times, the advantages that Mr. Jin brought to Li Yang are somewhat weakened. The most speechless is Li Yang's ideological system. It is good to dare to think and do, but without a good foundation, it is useless to just shout.
The fundamental reason is that crazy English learning method is useless.
Li Yang is a controversial figure, so I won't comment too much here. But I think Crazy English should be the embodiment of the values in his bones, and it doesn't matter whether it is good or bad.
(Figure Source Network, Invasion and Deletion)