1. Enterprise tenet: to manufacture first-class products, create first-class services, implement first-class management and build first-class brands.

2. Enterprise concept: market-oriented, strengthen core competitiveness; Taking brand as the hub and integrating social resources; Based on service, cultivate customer loyalty; Take innovation as the driving force to meet customer needs.

3. Enterprise spirit: honesty and obedience to the team; Collaborative innovation and self-transcendence; Challenge the limit and pursue Excellence; Passionate and enterprising, grateful.

4. Corporate values: integrity, dedication, unity and innovation.

5. Enterprise goal: set up the industry banner, establish a century-old brand, and become a pioneer in the field of children's medicines.

6. Business philosophy: contribute to society, maintain public health, create wealth for customers, create benefits for the company, create profits for shareholders and seek benefits for employees.

7. Business policy: management wins by specialty, function wins by strength, product wins by quality, and service wins by win-win.

8. Code of Conduct: Clear objectives, unified thinking, quick action and no excuses for implementation.

9. Quality concept: quality first, reputation first.

10, product slogan: grow up happily in belk, a new choice for safe drug use.

Safe medication Belk, a new choice for careful mothers. ..

Love children and miss peace. ...

1 1, service tenet: customer first, service first; Sincere communication and overall satisfaction.

12. Talent concept: select good people, cultivate good people, use the right people and keep good people.

13, management spirit: survival first, eternal sense of crisis and struggle;

Rules first, eternal obedience and execution consciousness;

Team first, eternal cooperation and overall awareness;

Loyalty first, eternal sacrifice and gratitude!

14, team principle: team interests first, responsibility is to create results, problems are opportunities, details determine success or failure, persuasion is implementation.

15. management principles: be loyal to the company, be fair to the work, be sincere to customers, have love for employees and have confidence in yourself.