The questions raised by Mr. Spruce in this article are undoubtedly worthy of vigilance. Looking at the whole society, it is universal and even invincible to ignore, destroy and divide culture. Many things left by our ancestors have been lost, and a new culture has not been established. If this continues, what cultural prosperity and soft power can there be? Talking about cultural consciousness, cultural self-confidence and cultural self-improvement now also shows that we are not conscious, confident and self-reliant in dealing with cultural issues. Let's talk about cultural consciousness first. Now many people's understanding of culture is superficial, one-sided and impetuous. Especially in the eyes of many officials, there is only GDP, only, only political achievements, only fiscal revenue, and culture is "sidelined". Where can we talk about consciously putting culture in an important position and consciously undertaking the mission of cultural development? After so many years of reform and opening up, do we have any cultural products to be proud of, respectable culture and internationally renowned cultural brands? Literature, film and television, music, dance, publishing, animation and many other fields do not seem to exist. It is a feat of "tearing down a mess and building a thousand cities on one side", a bold action of destroying "places of interest" today and tearing down "a thousand-year granary" tomorrow, which happens again and again. According to the results of the third national cultural relics survey at the end of the year, more than 30,000 registered cultural relics have disappeared, most of which are intangible cultural heritage, Yuan granaries and temples. "Young fields don't feel bad!" . Some seemingly lively and vigorous cultural activities, like duckweeds floating on the water, are gone once they are caught. For example, the entertainment talent show, although lively for a while, has more elements of virtual fire and less cultural content. The dispute over the hometown of Zhuge Liang, Song Wu, Cao Xueqin, Ximen Qing and other celebrities is superficial and utilitarian in cultural cognition, and it is definitely not cultural consciousness. The trend of vulgarization, reckless shoddy work and even false culture full of fallacies and heresies are spreading, making China culture shallow, frivolous, empty, ridiculous, vulgar and even exist in name only. Especially in rural areas, it is still difficult for people to watch TV, movies, newspapers and books. How can we cultivate the soil for cultural development? In this situation, where should the cultural awakening, mission and responsibility start? Let's talk about cultural confidence. China people who have been poor and weak for hundreds of years have lost confidence in their own things, so it is urgent to cultivate cultural self-confidence. The precious cultural heritage and spiritual wealth left by our ancestors for thousands of years are either sneered at, discarded or shelved. It is sad that a nation does not respect its own culture. However, there have been "Chinese culture fever", "Confucius fever" and "Chinese language fever" in the world. Many people are discussing the times value of China's traditional culture, such as caring for the people, upholding integrity, worshiping righteousness, respecting harmony and great harmony. For some unfamiliar foreign cultures and festivals, China people actually worship and indulge in westerners' Christmas and Hollywood blockbusters. Western festivals, such as Christmas, Thanksgiving and Valentine's Day, are mostly religious festivals. I wonder why western religious festivals such as Christmas and Valentine's Day are so popular among teenagers. Although they don't necessarily know that Xs also means Christmas, they don't necessarily know that monk named Valentine. Western movies and TV series, such as Hollywood blockbusters and oriental cartoons, have little cultural content. Rough and simple Altman, with the same plot and not strong interest, deeply caught the children's eyes. Western games, especially online games, have always occupied a large share in the domestic market, and it is easy for gamers to accept and identify with their values when playing. There are also cultural projects such as Disney settled in China. On the surface, it's a good thing. Famous, profitable and lively. In fact, we have lost a move in culture. The hot and cold of foreign culture and local culture just reflects our cultural self-confidence. If local things cannot be promoted and passed down, foreign things will naturally take advantage of it. It must be remembered that China culture has existed for more than 5000 years. Although there are dross, it is very essence, no doubt. We should absorb foreign culture, but we can't accept it completely, forget our roots and roots without choosing. Recently, China Youth Daily made a survey about whether people still talk about traditional life etiquette, mostly aimed at young people. The results show that only 16. 1% people still follow traditional etiquette in their lives. So, is China still China? Where is the contribution of China culture to the world? Then talk about cultural self-improvement. Cultural self-improvement is the ultimate goal of cultural development. It should be said that cultural self-improvement is based on self-awareness and self-confidence. If there is no self-consciousness and self-confidence, isn't cultural self-improvement just empty talk? A truly powerful culture is profound, such as Tang poetry and Song poetry, Vienna music, literature and American movies, which are handed down from generation to generation. With such soil, there will be great works and everyone. Let's look at a set of data, and we will know that the road to self-improvement of China culture still has a long way to go. According to statistics, 50 western media entertainments occupy 95% of the cultural fields in the world today. The US Information Agency has set up 20 news offices and 20 publicity activities in 20 countries, and established libraries in 83 countries. This country, with a population of only 5% of the world's total population, controls about 75% of the world's radio and television programs and their production and production. Coupled with Hollywood, KFC, McDonald's, jeans and Coca-Cola, American culture has entered almost every family in the world. In China with a population of1300 million, Chinese information accounts for less than 4% of the world's total information, books and newspapers account for a quarter of imports, and electronic publications account for a sixth of imports. There are also creative industries in Britain, animation industry in Japan and film and television industry in South Korea, which have also brought us wave after wave of cultural shocks. China's cultural output is less than that of other countries. So, what's the use of relying on your GDP alone? People still don't believe you, look down on you, and threaten you with force and hegemony at every turn. We, on the other hand, issued a statement and condemned it, and it was over. This is not only economic confidence, but also cultural confidence. Some China professors in the United States once commented on China students: "ABC" is very good-foreign language is very good, "XYZ" is very good-math is very good, business is very good, and they know "US dollars and pounds" and economic abacus, but they don't know much about the "Great Wall and Yellow River"-they don't know much about the geography of the motherland and the historical records of Confucian classics-and the motherland has a long history. They say that even if they have learned anything, they are just "American-born China people"-yellow skin and white heart. Cultural self-improvement, how to be strong? Having said that, I think the fundamental reason why China people, especially officials at all levels, are not conscious, confident and self-reliant about culture is that they don't know much about what culture is. It is a big mistake to equate culture with slapstick, joking, writing and drawing. But some people, including officials and cultural practitioners, think so. As far as culture is concerned, there are narrow sense and broad sense. As a national level, it is undoubtedly a broad culture. In China's ancient books, "Wen" refers not only to words, articles and literary talents, but also to ancient books, systems and etiquette, and also to taking notes and leaving traces. "Hua" not only has the significance of education and behavior, but also the significance of change and production, which refers to the change of the shape or nature of things. The combination of culture is a process, which includes both the transformation of nature by the subject and the change of the subject itself. Generally speaking, the ancient people's understanding of culture refers to the ancient book system, etiquette and customs, and civilized education. Even today, people have different opinions about what culture is. Some say that culture is a person, some say that culture is a home, some say that culture is a society, some say that culture is a root, and some say that culture is a long river of cultural history. But I think it should be a historical phenomenon, a social environment, a spiritual pillar and a strength development force. Culture generally includes three levels: material culture, institutional culture and spiritual culture. We equate culture with spiritual culture or material culture, which narrows the connotation and extension of culture. The role of culture is everywhere, omnipresent and omnipotent, but we don't usually feel it, or we don't usually consider it. Look at the western cities, Rome, Paris, Vienna and Acropolis, and you will know what culture is. Look at Broadway, Hollywood, Apple and Silicon Valley in the United States, and you will know how powerful culture is. To achieve cultural consciousness, cultural self-confidence and cultural self-improvement, we must first cultivate a good atmosphere of advocating and respecting culture in the whole society, so that people from all walks of life can calm down and think about and study culture and prosper and develop culture. Officials, in particular, must raise culture to an unprecedented height, understand culture, prosper culture and develop culture. It is of course unrealistic to talk about cultural consciousness, cultural self-confidence and cultural self-improvement with the idea of quick success and instant benefit. In particular, we should pay attention to establishing a correct view of political achievements with a correct view of culture, which is a great "disaster" for cultural development. In my opinion, culture is the best entry point and driving force for the so-called development transformation and development mode transformation. Through full protection, inheritance, utilization, innovation and absorption, 10 years, 20 years, 30 years and 50 years, I don't believe that China, with such rich cultural heritage and resources, can't be culturally powerful. The key issue is that all levels should have a heartfelt love and pursuit for culture, and have a responsibility and mission for cultural development. Especially in the performance appraisal, special attention should be paid to the evaluation of culture and the effect of cultural development, including public welfare and profit-making, including career and industry. If the baton is not adjusted, the old performance appraisal method will still be used. Officials can't have cultural consciousness, cultural self-confidence and cultural self-improvement. The urgent task is to adjust the system and mechanism of cadre assessment. Can we also give "one-vote veto" to those who destroy culture? I believe that while implementing the strictest farmland protection system, we should also implement the strictest cultural protection system. Cultural consciousness, cultural self-confidence and cultural self-improvement need to take some practical actions. Don't always fool the people with the hypocrisy and self-righteous absurdity of the emperor's new clothes, so that culture will always linger on the edge of economic development, neither left nor right, nor up or down.