Since a number of internationally renowned brands announced their boycott of Xinjiang Cotton, close friends and spokespersons of major international brands frequently drew a clear line with the enterprises involved and promised not to let netizens criticize them. The whole incident has caused losses to many well-known big companies, but it can't make up for the damage to China and Xinjiang cotton. Zara's parent company quietly withdrew its statement of boycotting Xinjiang cotton, and I don't think it will win the support of most domestic consumers. After all, from the moment a company announced its boycott of Xinjiang cotton, it was doomed to lose the China market of Nuoda. I don't think other foreign brands will compromise. After all, announcing a compromise is equivalent to slapping yourself in the face.

The quality of domestic products is improving rapidly. Some people may think that the quality of goods produced by domestic brands is worrying, because many people have bought domestic brands with uneven quality. However, the corporate philosophy and management philosophy of most brands in China are undergoing tremendous changes, and many brands pay more attention to the quality of goods rather than slogans. Whether it is Li Ning or Anta, the product quality of the two sportswear brands is not bad. In addition to the strong influence of China's clothing brands, China's beauty products are also making new attempts and breakthroughs. I have always felt that every brand should establish a unique brand concept and direction, so that the quality of goods produced by domestic brands can also occupy the market by quality.

China does not lack strong market digestion. Whether these international brands are uncompromising or not will not affect China's expanding market share. China people's consumption concept is undergoing great changes. At one time, consumers thought that famous brands with higher prices must have very good quality. However, many famous brand processing plants are in China, which leads many consumers to choose to buy high imitation products or domestic products directly. China has never lacked strong market digestion ability, and China people will also form a relatively large market. More importantly, young people buy a lot of clothes every year, which leads to China brands gaining a larger market share.

Generally speaking, I think the compromise of other famous brands is useless. After all, this incident aroused the suspicion of the biggest brand of China residents. Moreover, the quality of cotton in Xinjiang is quite good. Whether boycotting Xinjiang cotton or denigrating Xinjiang cotton, the impact on local residents is enormous. What's more, many stars have announced that they have terminated their contracts with big brands. No matter how much compensation these stars need to pay, these stars have brought positive energy to the audience.