It was CBA 16 season,10.4, 165438, and the Basketball Association issued a ticket, the content of which was to ban Wang Zhelin for one game. At that time, Wang Zhelin was warming up with Fujian team, and the team was informed by the Basketball Association that Wang Zhelin would not be able to play in the third round. Why?
It turned out that the reason why the Basketball Association punished Wang Zhelin was that in the second round, although Wang Zhelin put on Li Ning's sneakers, he did not wear Li Ning's socks for personal reasons, which violated the regulations of CBA and was punished in time. Wang Zhelin, who learned the news, was obviously helpless, and immediately posted a message on Weibo, "Brothers, I will help you wash your socks when you come back at night" to express your emotions; Some netizens forwarded and wrote: Is it necessary to check whether you are wearing sponsor underwear at that step? Wang Zhelin is another national team player who was punished for similar reasons after changing shoes at Yi Jianlian Stadium.
If the basketball association at that time treated foreign aid equally, there would be no great criticism if there were such restrictions; But the rules only apply to domestic players, and Wang Zhelin is certainly wrong as a CBA player. Since he plays in CBA, he has to abide by the rules, but the final punishment is also related to the team staff. It is unprofessional not to find and stop it! After all, Wang Zhelin himself, as the spokesman of Nike, didn't wear the clothes stipulated by CBA, which may indeed lead to commercial disputes! Of course, any rules and practices have room for practice and improvement. Looking forward to CBA's continuous learning and progress, the league is getting better and better!
Shopping malls are like battlefields, and the business wars of sponsors are also in full swing. Players have to face the pressure from sponsors while facing the competition pressure and media supervision.
20 16,16543814 October, chinese basketball association issued a fine to the player Wang Zhelin.
Ban for one game. At that time, Wang Zhelin could not represent Fujian in the third round.
In fact, the reason why the Basketball Association punished Wang Zhelin was that although Wang Zhelin took Li Ning in the second rotation.
However, due to personal reasons, he didn't wear Li Ning's socks, which violated the regulations of CBA, and then chinese basketball association punished him in time. Wang Zhelin, who learned the news, was obviously helpless, and immediately posted a message on Weibo, "Brothers, come back, I will help you wash your socks." .
Some netizens forwarded and wrote: Is it necessary to check whether you are wearing sponsor underwear at that step? Wang Zhelin is not the first person to ridicule.
When Yi Jianlian was almost injured in the game, he took off his sneakers and put on Nike sneakers, and was also punished by the Basketball Association.
CBA has CBA rules, and players should naturally abide by them.
After all, without rules, there would be no Fiona Fang, not to mention the CBA league is not so mature, and its dependence on sponsors is greater than that of the NBA, a very mature senior commercial league.
But since it is the rules of CBA, CBA's foreign aid should not be an exception, and it should also abide by the rules of the league. At this point, the Basketball Association should be treated equally, which is enough to convince the public. Looking forward to the alliance getting better and better!
In CBA, fierce competition and disputes exist at the same time. I have to admit that CBA is becoming more and more formal every year. At the same time, as the most successful sports league in China, it is also a battlefield for many businesses to compete for. What happened to the sock door incident in Wang Zhelin?
/kloc-in the third round of CBA in 0/6 season, when Fujian team was contacting the venue, the team received a notice from CBA. Because in the second round, Wang Zhelin wore socks that were not designated by the league, the Basketball Association decided to impose a one-game ban on Wang Zhelin. Faced with this punishment, Wang Zhelin spoke on the Internet. Do you want to start checking underwear in the future?
But if we look at the nature of the matter, is Wang Zhelin doing the right thing? After all, it is normal for a player to be punished for violating the rules of CBA league. As a player, especially a professional player, you should have the practice of a professional player. There are league rules in the league, which must be observed. As a player, you can't take the lead in breaking the rules of the league.
We have to say that CBA league was not a special norm at that time. Why didn't we punish Wang Zhelin immediately after the game? An alliance does not give enough protection to sponsors. In fact, such behavior, punishment and scheme will seriously affect the development of CBA league. Of course, we have to admit that any league needs time to improve its management system and rules.
The more popular the professional league, the stronger the commercial atmosphere; As one of the most successful and popular leagues in China, CBA will naturally be targeted by various sponsors, not only CBA, but also famous leagues. And Wang Zhelin once got stuck in socks!
It was CBA 16 season,10.4, 165438, and the Basketball Association issued a ticket, the content of which was to ban Wang Zhelin for one game. At that time, Wang Zhelin was warming up with Fujian team, and the team was informed by the Basketball Association that Wang Zhelin would not be able to play in the third round. Why?
It turned out that the reason why the Basketball Association punished Wang Zhelin was that in the second round, although Wang Zhelin put on Li Ning's sneakers, he did not wear Li Ning's socks for personal reasons, which violated the regulations of CBA and was punished in time. Wang Zhelin, who learned the news, was obviously helpless, and immediately posted a message on Weibo, "Brothers, I will help you wash your socks when you come back at night" to express your emotions; Some netizens forwarded and wrote: Is it necessary to check whether you are wearing sponsor underwear at that step? Wang Zhelin is another national team player who was punished for similar reasons after changing shoes at Yi Jianlian Stadium.
If the basketball association at that time treated foreign aid equally, there would be no great criticism if there were such restrictions; But the rules only apply to domestic players, and Wang Zhelin is certainly wrong as a CBA player. Since he plays in CBA, he has to abide by the rules, but the final punishment is also related to the team staff. It is unprofessional not to find and stop it! After all, Wang Zhelin himself, as the spokesman of Nike, didn't wear the clothes stipulated by CBA, which may indeed lead to commercial disputes! Of course, any rules and practices have room for practice and improvement. Looking forward to CBA's continuous learning and progress, the league is getting better and better!
2016165438+14 October, chinese basketball association issued a fine: Wang Zhelin, a player of Fujian Quanzhou Bank, was banned by chinese basketball association for not wearing socks designated by the league. Because the suspension of a pair of socks was shocking enough, Wang Zhelin was somewhat dissatisfied with this punishment. He wrote on his personal social media: "I didn't know I couldn't play until I got to the venue. Sorry, brothers, come on at night. If you win, I will help you wash your socks. "
On June 4th, Wang Zhelin was fined in the third round of the regular season 165438. He was already warming up for the game, but he was told that he was suspended for violating the rules and missed the game that day. Judging from his comments on personal social media, he is somewhat dissatisfied with the punishment of the Basketball Association. Personally, he thinks wearing the wrong pair of socks is a trivial matter, and there is no need to make it so serious. So what is the truth? Is it unfair for Wang Zhelin to be suspended?
The ins and outs of "sock door"
June 20 12, China sports brand Li Ning signed a contract with CBA for five years. From 20 12 to 20 17, Li Ning is the only equipment sponsor of CBA. After 20 17, the two parties renewed their contracts, and Li Ning is the biggest sponsor of CBA so far.
Equipment sponsored by Li Ning includes jerseys, sneakers, hair bands, elbow pads, knee pads and socks. All the equipment that the audience can see from the players must be sponsored by Li Ning. Li Ning provides so much equipment for CBA every year that it costs a lot of money to sponsor CBA. They hope that all CBA players will use Li Ning's equipment to enhance brand awareness through players, thus increasing sales.
At that time, Wang Zhelin wore Li Ning's jerseys, sneakers and other equipment, but he wore a pair of socks that were not Li Ning's brand. He felt that no one would stare at his socks and no one would find out about his illegal behavior. He forgot that he lived in the spotlight as a star player, and was soon found that his socks were not Li Ning's brand, so he was banned for one game. Since cooperation clearly stipulates how to do it, it must be observed. He broke the rules and was punished, which is not unfair at all.
"Take killing chickens as an example", the rules need to be observed.
After Li Ning cooperated with CBA, many players paid no attention to this patron's father and wore whatever shoes they wanted during the game. Li Ning spent a lot of money but didn't see his brand appear on the court. The contempt of players has seriously damaged their interests. Later, the "shoe restriction order" came into being-all players must wear "Li Ning" to play, such as Yi Jianlian, Wang Zhelin, qi zhou, Ding Yanyuhang and other players with international sneaker contracts.
Yi Jianlian was suspended for taking off Li Ning's sneakers during the competition, and the Guangdong team was reduced by 50,000 yuan. Qi zhou was sentenced to a technical foul for not wearing Li Ning's sneakers, and was subsequently suspended. Although Wang Zhelin wore Li Ning's jersey and sneakers, he was banned without socks. They are all outstanding stars in CBA. CBA played a "warning" role in their punishment. CBA sends a message to players-no matter what level of players, as long as they don't use the prescribed equipment, they will be fined and banned.
After punishing several CBA bosses, it has indeed achieved remarkable results. Those players who are dissatisfied with the rules have gone too far. Even if you are not satisfied, you will not wear other brands of equipment to play games. After a few years, everyone is used to using Li Ning's equipment, and they haven't been punished for not using the equipment according to the regulations for a long time.
Write it at the end
Maybe some people will think that it is unkind for Li Ning to punish Wang Zhelin for a pair of socks. Others said it was just a pair of socks. Will it depend on what underwear players wear in the future? In fact, this is confusing. First of all, socks and underwear are not of the same nature. Socks are also sports equipment, and they can be promoted if they are exposed with Li Ning's logo on them. Which player wears underwear outside? The player is not Superman.
Secondly, Li Ning's practice is not unkind, but according to the rules. Think about it, your company goes to work at nine o'clock every day. You can't go to work 10 just because you want to sleep late. If you want to work in this company, you must abide by the company's rules and regulations. If you think the company's system is not good, then all you can do is change to a company where 10 works.
So are CBA players. Sponsors talk about cooperation and make rules for their own interests, which every player in CBA needs to abide by. Players' likes and dislikes of shoes, socks and other equipment cannot override the rules. If the players feel that the rules of CBA are not good, all they can do is to play in other leagues and a league where they can play in their favorite state, but they want to stay in CBA and don't want to abide by the rules of CBA, so it is normal to be punished.
Players' wages are paid by the team boss, whose main source of income is the year-end dividend of CBA company, while the main source of income of CBA company is the sponsor, which means that Li Ning is the biggest financial owner behind the players. It is really unreasonable that these players want to get Li Ning's salary but don't want to advertise Li Ning. Some players even use Li Ning's money to advertise other brands, which is even more unreasonable.
In recent years, CBA has been getting better and better, its appreciation and ratings have improved a lot, and the income of players has also increased a lot, mainly due to the increasingly strong business atmosphere of CBA, all of which are based on win-win cooperation. Sponsors are willing to spend money to cooperate with CBA. CBA should formulate relevant laws and regulations to safeguard the interests of sponsors, so that sponsors can get the desired results and sponsors will invest more money to cooperate with CBA. Other brands will choose to cooperate with CBA after seeing the results. CBA is rich, the players earn more, the enthusiasm for playing is high, the appreciation is improved, the ratings are improved, and then it is favored by more advertisers ... This is a virtuous circle.
Since the rules clearly stipulate what you can't do, you must abide by them. Socks, armguards, knee pads, hair bands and so on are all small devices that are not very eye-catching. However, if you don't wear the prescribed equipment, no matter how small the equipment is, it is also evidence that the player violates the rules. If you break the rules, you must accept the punishment. Only when everyone abides by the articles of association can we create a better atmosphere and achieve mutual benefit and win-win results, and CBA will have a better future!
CBA, as one of the last sports leagues in China, is also a cash cow in the eyes of many businesses. Because of this, in addition to fierce competitions and disputes, the commercial war under CBA is also in full swing. Wang Zhelin is one of the victims involved. Next, let's look at the sock door in Wang Zhe forest.
In Wang Zhelin Socks Gate 16 season, Yi Jianlian's "Shoe-off Gate" made the CBA's business war clear, and because of this, CBA began to strengthen supervision in an all-round way. /kloc-In the third round of CBA in 0/6 season, when Fujian team contacted the venue to adapt, the team received a notice from CBA. Because in the second round, Wang Zhelin wore non-league socks, the Basketball Association decided to play a game against Wang Ban Zhelin. Faced with this result, Wang Zhelin also spoke on the Internet, saying, I'm sorry, brothers. Come on at night. If you win, I'll help you wash your socks. When the penalty notice came out, it also triggered a heated discussion among fans. Some fans even said that the next step should be to check underwear.
Dong Qiudi on the ball: In essence, is Wang Zhelin wrong? Yes, according to the rules, Wang Zhelin did violate the rules of the League, so it is normal to be punished. In addition to the business war accident, there are two unprofessionals, one is Wang Zhelin's unprofessional. As a player, although he is the spokesman of Nike, it is really wrong to still violate the dress code of the league in the case of three applications and five orders.
Second, the on-site technicians are not professional. Since Wang Zhelin was found to be dressed inappropriately in the second round, why not communicate with Wang Zhelin in advance to solve the problem. If this is done, Wang Zhelin will not be punished. Secondly, the products of sponsors and competitors will not be displayed, and there will not even be a follow-up wave of free advertisements for "Sock Door", which is not enough. At that time, Zhuge Liang's practice was indeed more in line with the practice of the Basketball Association.
Whether it is right or wrong, whether it is a commercial war or not, for CBA, all the norms should be implemented well, otherwise it will be the development of the league itself.
This event is earlier.
Beijing time 20 16 1 1.4 news, chinese basketball association announced a penalty decision today, Fujian center Wang Zhelin was punished by the Basketball Association for not wearing the designated socks in the second round of CBA.
CBA Company has a contract agreement with sponsors, hoping that all clubs and players will take a warning, wear league-designated equipment in strict accordance with league regulations, and safeguard the rights and interests of league sponsors.
The first regulation of "league-specific equipment" in the CBA league order book is: "Team members (including players and coaches) must wear the equipment and accessories designated by the league when they appear as league players or coaches, such as opening ceremony, pre-match warm-up and competition site, training, press conference, award ceremony, celebration, reception, stadium and media interview."
12016-2017 season, in the second round of CBA league,
Wang Zhelin was suspended for wearing non-league socks. After receiving the punishment decision, Wang Zhelin spoke on his Weibo: "I didn't know I couldn't fight until I got to the venue. Sorry, brothers, come on at night. If you win, I will help you wash your socks. "
Embarrassed, I wonder if I really washed socks for my teammates after that night?
In fact, this situation is similar in the NBA. Many non-Nike players will put Nike trademarks on their socks during the competition, such as Harden of Adidas and Wade of Li Ning. . .
Ps: That was a long time ago. This year, the king has performed well and can impact the local Mvp. Sao Wei changed jerseys everywhere this year and is expected to retire.
Wearing other people's shoes and socks will definitely not go your own way.