Nokia embodies the understanding and consideration of consumers in its brand. "Technology, people-oriented" is the core value of Nokia brand. It is Nokia's consistent concept in brand communication, conveying Nokia's spirit of thinking for consumers everywhere-allowing users to fully enjoy all kinds of fun and convenience brought by humanized technology and gain unforgettable experiences such as achievements, fashion and personality.

The people-oriented concept of science and technology stems from Nokia's profound observation and research on people. The more advanced the technology, the more it needs to start from people, think for others and design for others. Instead of letting users learn and adapt after the introduction of technology and products. People-oriented technology is to take consumers as the guide, study consumers and create value experience for consumers.

"Science and technology-oriented, people-oriented" has three meanings:

1, man is the creator of science and technology;

2. The development of science and technology should fully meet people's needs, that is, people-oriented, people-oriented and serving people;

3. Man is the subject and technology is the object.

From a deeper perspective, "science and technology, people-oriented" as the core value of the brand is not only the refinement and sublimation of corporate culture, but also fully covers Nokia's overall corporate planning and embodies Nokia's corporate core values. That is, Nokia not only advocates leading technology, but also takes "people-consumers" as the starting point to turn cold technology into warm technology.