Introduction: In Wuhan, more than 100 new enterprises are born every day, while in Optics Valley, more than 50 market players are born every day, and Optics Valley has become a hot spot for enterprise innovation and entrepreneurship. Here, great changes have taken place in the name and reality of enterprises.
10 to 20 years later, 1988 established the contemporary group, Health? Call? Loulan honey language? Daughter, Tianyu Information was founded on 1999, birthday? What's next? Fruit stone? Son, two generations of companies have different naming styles. Recently, the reporter learned from Donghu High-tech Zone that compared with the enterprise names twenty or thirty years ago, a new generation of enterprise names appeared. Meng Xiaoping? The characteristics of.
In Wuhan, more than 100 new enterprises are born every day, while in Optics Valley, more than 50 market players are born every day, and Optics Valley has become a hot spot for enterprise innovation and entrepreneurship. Here, great changes have taken place in the name and reality of enterprises.
Optical Valley Enterprise Name Change
Phenomenon: In the past 30 years, new changes have taken place in the naming of enterprises.
Chang Fei company was established in 1988, which was jointly funded by the Ministry of Posts and Telecommunications, Wuhan City and Philips Company of the Netherlands. Long flight? Take? Yangtze River? And then what? Philips? Collectively; Fiberhome Communication was established in 1999? Lighthouse? Meaning? Playing the prince in the bonfire? The oldest way of communication in human history; Tianyu Information was established in 1999, Yu? It means Yujiashan where Huazhong University of Science and Technology is located.
The geographical, historical or cultural characteristics of enterprise naming are remarkable. After 20 years, in Optics Valley, where the vitality of enterprises is the most vigorous, are there still endless enterprises showing no historical burden? Xiao Qingxin? .
Wuhan's first unicorn enterprise? Betta? Its CEO, Zhang Wenming, was born in the 1980s. He introduced that the image of fighting fish comes from fighting fish in Thailand and is known for its aggressiveness. When Yang Yongzhi, the founder of the post-1970s dolphin browser with nearly 200 million users worldwide, named it, what came to mind was that dolphins were smart, close to human beings and carefree. When Xia Lifeng and Huang Chengsong, the founders of the post-80s generation, named the Optical Valley Enterprise Volume, which maintained a growth rate of more than 300% of users, they meant an inconspicuous and affordable snack? Curled skin? , in line with the enterprise characteristics of parity sales; Huang Tiesen, a post-90s entrepreneur, is determined to become a fruit science and technology service provider in internet plus. He simply named the corporate brand? Senguo? .
Name of emerging enterprise
Reason: Young entrepreneurs prefer to flaunt their personal characteristics.
Wang Chaohui, the person in charge of enterprise registration of the Administrative Service Bureau of Donghu High-tech Zone, told reporters that more than 50 enterprises are born in Optics Valley every day, of which more than half are? New boss? For young entrepreneurs born in 1980s or even 1990s, they name their own businesses. They prefer cuteness, practicality and simplicity, weakening the business atmosphere, but paying attention to self-expression.
He said that personalized font size makes enterprises more and more differentiated. What is the font size named after animals and plants? Red ants, dolphins and red whales? And so on have passed the preliminary examination, and there are some font sizes with modal auxiliary words, such as? Let's leave now. They were all born. ? The online pass rate of enterprise registered names was less than 50% last year, and it has reached 70% this year. On the one hand, it is related to the lowering of enterprise registration threshold under the background of innovation and entrepreneurship, and at the same time, the enterprise name database will be gradually opened; On the other hand, it is related to the naming of enterprise characteristics. Entrepreneurs rarely blindly follow the trend, love big names in shanzhai, and have richer life and personal characteristics? .
Observation: optics valley industry consists of a pile? Light? spread
The reporter observed that the diversification of enterprise naming is essentially the result of more optimized industrial structure. Based on optical fiber and cable, communication, computer software, service outsourcing, animation, Internet and other industries have gradually developed, and the economic development of Optics Valley has become more and more dynamic? Light? Optical valley, there is no light in the valley of light, to? Internet plus? It is thought that the emerging industries represented are gathering in Optics Valley, and Internet companies have brought a fresh' naming style'.
According to the introduction of Optics Valley Internet Plus Office, up to now, there are nearly 1,000 Internet companies in Optics Valley. They take the internet as the latitude and longitude, and they have penetrated into the market segments of people's lives. Their names have also changed from tall to more acceptable animals and plants, overlapping sounds and so on. For example, the curly skin of e-commerce, the dolphin in the browser, the zebra running connected to the service, and the fruits related to the fruit industry.
Wang Tianfan, investment manager of Bertelsmann Asia Investment Fund, named and classified Internet companies according to plant school (such as potato and IT orange), animal school (such as Tuba rabbit and sogou) and overlapping school (such as Momo). Why do enterprises love to find the humble? Little things? Especially the endorsement of emerging companies? Internet plus? Enterprises drill into subdivided fields, pay attention to refined and professional development, and at the same time pay attention to cultural brand building, name small but specialized, and highlight the key points of enterprises? Interpretation of Zhong Fuping, Deputy Director of Science and Technology Bureau of Donghu High-tech Zone.
Cui Nan, deputy director of the Department of Marketing and Tourism Management, School of Economics and Management, Wuhan University, told reporters that the enterprise was named? Small? The trend reflects the change of enterprise thinking. From mass market to market segment to meet differentiated value? .
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