1978: "Don't miss HBO"

1982: "Start with us on HBO".

1983: "There is no place like HBO"

1986: "Let's get together"

1989: "See us here at HBO"

"The Best" (HBO Asia Channel is in use)

1990: "We are HBO"

1993: "We are out of town today"

1997 Up to now: "This is not TV, this is HBO" (not TV, HBO).

Sunday is HBO