1978: "Don't miss HBO"
1982: "Start with us on HBO".
1983: "There is no place like HBO"
1986: "Let's get together"
1989: "See us here at HBO"
"The Best" (HBO Asia Channel is in use)
1990: "We are HBO"
1993: "We are out of town today"
1997 Up to now: "This is not TV, this is HBO" (not TV, HBO).
Sunday is HBO