According to the crew of the Battle of Changjin Lake, most of the sequel Watergate Bridge has been filmed. However, due to the limited time in winter, some of the contents of 202 1 can't be filmed at the beginning of this year, so we can only start shooting again this winter, which actually greatly reduces the cost. After all, artificial snow scene is not only too expensive, but also not environmentally friendly. It is worth noting that Hu Jun still appeared in the official cast of Watergate Bridge in Changjin Lake, and Lei Gong had already died at the end of the Battle of Changjin Lake. It seems that in the Watergate Bridge of Changjin Lake, there should be some scenes of Wu and Qilian soldiers recalling the history of Qilian, so that the figure of Lei Gong will inevitably appear again.
Second, the official announcement has been postponed.
Understandably, there are two main reasons for the rumors of the sequel to the Battle of Changjin Lake: First, the Battle of Changjin Lake lasted for nearly a month in history, ending with the occupation of Nanxing Port by the Ninth Corps. However, the movie "The Battle of Changjin Lake" we watched only involved four days of fighting. After the polar bear regiment was finished, it was gone, and it had just begun. Second, there was a big model of the Watergate Bridge in the roadshow before the battle of Changjin Lake. Although rumors are flying all over the sky, the battle of Changjin Lake has just not been officially announced. The reason is understandable. If you directly tell the audience that the film is divided into two episodes, it will inevitably cause a kind of entanglement for the audience. After all, it's really uncomfortable to see only half of the story, which will inevitably affect the box office. This is why the final battle of Changjin Lake jumped directly from the polar bear regiment laid by the Ninth Corps to their final occupation of Nanxing Port, which at least put an end to the film and won't make the audience feel that the story is not finished. Now, the box office of "The Battle of Changjin Lake" has exceeded 5 billion, and the crew no longer has to worry about affecting the box office. Let's officially announce it.
Third, the content of Watergate Bridge is intense and beautiful.
Although no one knows what the Watergate Bridge in Changjin Lake will look like, one thing can be guaranteed, that is, the war scenes in the film will be particularly intense and beautiful. The location of Watergate Bridge is the throat of the battlefield in Changjin Lake. If American troops want to retreat, they can only go south through the Watergate Bridge. Once the volunteers blow up the Watergate Bridge, the American troops north of the bridge will be forced to abandon all heavy weapons and vehicles and flee on foot, which will greatly reduce their retreat speed and fire density, and the pursuit troops of the Ninth Corps will cause great casualties to the American troops. Therefore, both the Volunteer Army and the US Army attach great importance to the competition for the Watergate Bridge, resulting in a classic example of the "Three Bombings of the Watergate Bridge". As soon as the Watergate Bridge was blown up, the American army repaired it. Second, the Watergate Bridge was bombed and repaired by American troops. After the third bombing of Watergate Bridge, the American engineers on the battlefield of Changjin Lake did not move. However, the US military airlifted eight sets of bridge kits from Japan and cast them on the Watergate Bridge. American engineers used these kits to repair the bridge deck again, so that the American troops in the north of the bridge could retreat safely.
What fancy marketing did you see when you saw the battle of Changjin Lake? A few days ago, in an exchange group in the cinema industry, I saw several cinema managers sharing the "war situation" and experience of the National Day file with great interest, and also talked about the topic of marketing at key times, so I called them into the group for exchange. Now share their views for your reference, and welcome everyone to express their different views.
In the group, several theater managers talked about the National Day file:
Manager Zhang of a cinema:
During the National Day, the business of our cinema was quite good, especially the battle of Changjin Lake, and several performances were even packed. In addition to young people who are frequent visitors to the cinema, many middle-aged and elderly people also came to support the film, and many parents took their children to experience that eventful time. Such a scene is very exciting, and I think the day of "cinema revival" may not be far away.
This statement has been widely supported and recognized by other stores, and talked about the topic of key marketing in key schedules.
Manager Li of a cinema:
That's true, but the explosion and fire in the battle of Changjin Lake can be said to be expected. When our cinema learned that "The Battle of Changjin Lake" would be shown in the National Day file, it began to plan a lot of marketing activities around the National Day file. I made a billboard for the movie poster early in the morning and put it in the most conspicuous position in the lobby to warm up for the Mid-Autumn Festival.
Moreover, we also carried out brainwashing propaganda in the online community of the cinema, and various posters, behind-the-scenes stories and promotional tweets emerged in an endless stream, which first aroused the audience's appetite. At the same time, we also rearranged the cinema to cater to the festive atmosphere of National Day. This series of preparations spanning half a month is only for a beautiful "turnaround" during this National Day. Sure enough, the box office of our cinema in this National Day file is very impressive, almost the sum of the previous one or two months. So I said, "key schedule" is the marketing focus of the cinema, so we must spend some time to grasp it.
Manager Wang of a cinema:
You're right. At present, various video platforms are developing rapidly. Not only can it be taken out anytime and anywhere, but the price is also very low. In this respect, cinemas are not dominant. On the other hand, holidays are different. During holidays, people often go out for a walk, which is an important opportunity for the audience to enter the cinema, and the cinema must seize this opportunity.
At this point, a cinema manager put forward a different view:
Manager Qian:
On the contrary, I don't think so. For the cinema, the marketing in the key period seems to be very important, but in the final analysis, it is a kind of "icing on the cake" behavior. Various marketing activities may add color to the box office, but the space for adding color is actually limited.
Because of traditional festivals such as the National Day, many audiences walk into the cinema more like a social and emotional need of "family fun". At this time, people go out, either to accompany their family and friends or for their own leisure.
At this time, what kind of marketing the theater does, or even what kind of movies it has, may not be the most important. It is the most important place to stay, and it is also a place to exchange feelings with the cinema. In this case, the space for cinemas to improve box office and people flow through marketing promotion is actually very limited. Therefore, the cinema has been making such great efforts in marketing during the film festival, perhaps it is trying in the wrong direction.
Manager Li:
I can't agree with this. Holidays have always been the top priority of our cinema marketing. Otherwise, why does the concept of "scheduling" appear? Don't all schedules exist on the basis of holidays?
Manager Qian:
You misunderstood. I'm not saying that cinemas are required to "treat key schedules with Buddhism", but I think the operating space of key schedules cinemas is really limited, but weekends and working days are different. As far as this year's situation is concerned, the box office of movies on weekdays has reached a new low, and even the market has not reached 25 million for several consecutive days.
Of course, this situation is related to the lack of high-quality films, but it is also related to the fact that cinemas generally do not do enough marketing on weekdays. From this point of view, there is still a lot of marketing space and necessity on weekdays and ordinary weekends, while cinemas often only focus on key schedules and have little marketing space. In my opinion, this method misses the point.
Manager Zhang:
If you want to understand it this way, the low box office on weekdays and ordinary weekends shows that the audience's overall desire to watch movies is not high. It takes at least an hour or two to see a movie. People are busy at work on weekdays, so it is difficult to spare such a period of time. Besides, there are few high-quality movies. In the final analysis, our cinema still sells "movie content". If there is no attractive content, how the cinema does marketing is just empty talk. In this case, if we pay too much attention to inefficient working days and ordinary weekends, but miss the important agenda of high profits, isn't it worth the candle?
Manager Li:
General Qian's statement is also a good idea. Because there are not many key schedules throughout the year, more often, cinemas have to face ordinary working days and weekends. This is indeed a blind spot that we have always known. But working days and weekends are easy to grasp, and how to operate is also a problem.
Manager Wang:
The specific operation is not difficult, mainly to change the way of thinking. On weekdays, young office workers are very busy at work, so it is difficult to have time to go to the movies. But they should not be the only target group of cinemas. Times have changed, and now there are many elderly audiences in big cities who also have the needs and habits of watching movies. The high box office of The Battle of Changjin Lake is also inseparable from the support of the elderly audience, and the elderly who don't need to go to work on weekdays are also our target audience. At the same time, since the release of the double reduction policy, aren't after-school students also the target group?
Manager Qian:
You're right. I have long considered the problem of the elderly watching movies on weekdays. For example, we can arrange more movies that the elderly like in the morning, such as opera film, historical films, etc. With the exclusive viewing discount for the elderly, I believe it will attract some potential elderly audiences.
Manager Wang:
So do we. Since the double reduction policy, our cinema has been making some targeted attempts. Now every Saturday morning, we regularly hold parent-child activities with movie themes, sometimes hand-collage, and sometimes children draw posters. It really attracted some parents to take their children into the cinema. As long as someone comes, there is a chance.
For a while, several managers disagreed and continued to share their views and practices. However, with the passage of time, the discussion on "whether the marketing focus of cinemas should be on schedule or peacetime" has not come to a clear conclusion, but it also puts forward a new idea of "focusing on peacetime" for cinema people. Where should the cinema go? It still depends on more practice and exploration to get the answer. Most importantly, never stop thinking creatively and never stop exploring.
(release: WJP)
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The first poster was released at the Battle of Changjin Lake. Which three directors directed the play? The Battle of Changjin Lake is a film directed by Chen Kaige, Tsui Hark and Lin Chaoxian.
These three directors have a high position in the current film and television circles, especially Lin Chaoxian, whose genre films have almost achieved good reputation and high box office. Chen Kaige and Tsui Hark, although there are not many works in recent years, their strength is beyond doubt.
Now that the three directors are together and working together to make a movie, there will definitely be a lot to watch. Besides the director, the cast of this play is also huge, such as, Yi Jia, Zhu, Hu Jun and so on. The combination of strength and traffic seems to ensure word of mouth and box office.
1, Chen Kaige
In fact, one of the earliest film directors was Liu Weiqiang. Therefore, considering the special circumstances, Liu Weiqiang was transferred to the team of doctors in China. In order to ensure the quality of the play, a great director was invited, so Chen Kaige, Tsui Hark and Lin Chaoxian cooperated.
Chen Kaige is no stranger to everyone. Since he made a film debut, he has won many awards, which can be said to be the peak of his debut.
Farewell My Concubine, in particular, won the Palme d 'Or award at Cannes International Film Festival directly, and this film has also become the guarantee of domestic ratings, and has always been the number one existence on Douban, which has never been surpassed by anyone for so many years.
2. Tsui Hark
When it comes to Tsui Hark, people often think of movie special effects, like Tsui Hark's movies, which always give people a great sense of special effects.
His representative works include Huang Feihong Series, Dong Fangbubai, Ghost with Wise Stars, Hero, etc. Each of them represents an era of Hong Kong film and television. But now Tsui Hark rarely makes movies, and maybe he hasn't made a movie for several years.
The lack of new works gives people a sense of abstinence. Directing the big movie "The Battle of Changjin Lake" directly this time, I believe it will bring unexpected surprises.
3. Lin Chaoxian
When I hear Lin Chaoxian's name, I will think of more types of movies, such as Witness, Informant, Operation Red Sea and operation mekong. Every movie is special and has achieved certain results.
His cooperation with Eddie Peng Yuyan Swift has also become one of the highlights of the film, and many netizens want to see their later works.
In fact, apart from these films, Lin Chaoxian and Chen Jiashang cooperated many times in the early days, and they were regarded as apprentices of Chen Jiashang. He participated in almost all the famous comedies in early Hong Kong, such as Thunderstorm and Truancy. He learned a lot from Chen Jia's school, and then slowly began to direct his own films. Now that there are three directors and a group of excellent actors, the Battle of Changjin Lake has been watched.