Later, Jiangnan Buyi Company took this kind of products off the shelves and made an announcement. It is really not strict in product control. At present, the sale of such products has been completely stopped to ensure that such things will not happen. After this incident was exposed, many netizens did not buy the results of Jiangnan Buyi, thinking that such problems and mistakes should not appear. It is really lacking to excuse yourself with such an excuse when there is a problem.
Many people may not know what the brand of Jiangnan Buyi is like. Let's popularize it.
Jiangnan Buyi, a local brand in China, was founded in Hangzhou. Since the brand store was opened in 2005, many sales channels have been established around the world, with as many as 500 stores in China. Among them, Jiangnan Buyi opened the 1 exhibition hall in France in 2009, which can be said to be very powerful.
I also made a simple understanding on the Internet. The brand design of Jiangnan Buyi is mainly young people, because its brand slogan is mainly "respect nature and live a perfect and healthy life". Therefore, this brand concept is very in line with modern young people. Coupled with the power of the internet, Jiangnan cloth has developed very fast. As a traditional clothing industry, if a brand wants to develop and rise rapidly, it must deepen the concept of brand awareness. Jiangnan Buyi has done this in this respect.
From the initial brand design and architecture, after 16 years of continuous improvement and development, it has now grown into an international brand from China. This brand not only has distinctive China characteristics, but also has a very loyal user base. It can be said that in the modern clothing industry, Jiangnan cloth has also had a certain impact.
In the basic necessities of life, the clothing industry can be said to be an industry that will never be eliminated, because people need to wear clothes from birth, and clothes will change with their age. Therefore, in this traditional industry, clothes can be said to have the highest degree of intimacy with people.
Jiangnan Buyi, as a local brand in China, goes international, which is understandable. But also indirectly proves that Jiangnan Buyi, as a local brand in China, still has strong competitiveness in the international market. But this time, the incident of improper product design and printing did have a negative impact on the brand. As a local brand in China, we should strictly control the product design and production, because once this happens, it should not happen.