Roewe is an automobile brand owned by Shanghai Automotive Industry (Group) Corporation, which was launched in June 2006. Roewe's automobile technology comes from Rover acquired by Shanghai Automobile before, but the brand is its own brand. The brand has developed rapidly since its establishment, and its products have covered the mid-level and mid-to high-level car markets. June 65438+1October 65438+February 2006, Shanghai Automobile (Group) Co., Ltd. (hereinafter referred to as "SAIC"). Officially announced, the independent brand is named "Roewe", which means "innovation honor, reputation all over the world". [1] Roewe's brand slogan is "Know your knowledge, practice and knowledge through quality technology".