1. Variety planning scheme
I. Background of Program Creation In today's society, there are two kinds of TV programs occupying the big screen of almost every household-reality show and food program. Whether it is the previous music reality show "The Voice of China", "I am a singer" or "Where is Dad going". And celebrity variety shows, or documentary food program "China on the Tip of the Tongue", or cooking program "Star Chef Arrives", all achieved remarkable ratings.
Therefore, food and entertainment are two important factors that attract people's attention. Colorful food in all parts of China always makes people drool but can't stop; What a pleasant thing it is to sit on the sofa and watch the stars play various games on the screen to please the audience. At the same time, it seems that "eating" is a topic that will never go out of date, but TV programs aimed at food can basically be classified into two categories, namely documentary and cooking. Documentary is mainly about description, aiming at introducing various foods to the audience; Cooking is a little more complicated, from a simple introduction to a dish to a program featuring cooking competitions. But these programs often contain only one factor: reality show or food program, and there is no comprehensive TV program.
Second, the positioning and purpose of the program
"I want to eat! It is a TV program that caters to the public's taste in this background. This program combines the two most popular variety factors of food and reality show, aiming to create the most exciting large-scale reality show this summer.
Program content positioning: "I want to eat! As the name implies, every program invites star guests to play various games with the theme of food, and finally eat food. In addition to the fun and entertainment of the game, this program will also introduce all kinds of delicious food and simple practices to the audience at the same time.
Audience Positioning: Considering the target market of the current variety show comprehensively, this program will aim at attracting people under 45 years old and use the celebrity effect of each guest to attract the audience.
Purpose of the program: to promote China cuisine in happiness and create happiness in finding delicious food. The plan will include all kinds of games and attractive food from all over the country. The whole process of making food will run through the whole program. Games can not only add interest but also increase the temptation of food, and truly achieve the effect of paying equal attention to food and laughter.
Third, the program guests
Considering the nature and positioning of the program, we will invite celebrities from all fields, mainly entertainment stars. In order to expand our audience, we will not only invite popular students and Hua Dan, but also invite stars whose main fans are between the ages of 35 and 45. With the popularity of "Where is Dad?", stars are more willing to participate in reality shows and can accept more and more games. At the same time, the fierce competition of movies and TV series in the same period also requires stars to participate in such variety shows to promote their works, so it is feasible for us to invite these stars.
Of course, if possible, we hope to invite business celebrities to participate, such as well-known executives of well-known enterprises, network celebrities Rainbow Sicong and so on. However, it is unlikely to invite such guests. Here, I just put forward a hypothesis.
Four, column types and characteristics
"I want to eat" is a star reality show, mainly considering that the most popular variety show now is reality show. It is estimated that China's reality show variety shows are still in the growth stage, and there will still be a large number of potential audiences. However, to stand out from many reality shows, we must pay attention to innovation and public taste, and "I want to eat" is different from other reality shows, and its program features are as follows:
Innovation: "I want to eat" program is no longer just a bunch of games, but a combination of current and future hot food themes, running through the whole program. At the same time, we can learn the cooking methods of China traditional cuisine, and combine entertainment and cooking teaching with the promotion of China traditional food culture perfectly.
Educational: the educational nature of this program is reflected in two aspects: first, the educational dissemination of cooking methods and food culture; Secondly, considering that our audience also includes many primary and secondary school students, our games are all conveying the idea that food is hard-won to cherish to minors.
Entertainment: As a variety show, entertainment is essential. Our entertainment is not only manifested in the game process, but also in the food production process. Appreciating the process of making food is also a kind of visual enjoyment.
Inspirational: "I want to eat", as the name implies, means that every guest can get the final material for making food through his own efforts in each game and eat what he wants. In order to reflect the inspiration of the process, we invited these invited stars to participate in some entertaining and challenging games.
Through these characteristics, I believe this program can achieve impressive ratings.
Verb (abbreviation of verb) The basic style and form of the program.
Program style: entertaining and funny, adding interest to the program through various games, post-editing, themed food and star interaction.
Basic content: each program has a theme dish, and N star guests are divided into N groups for confrontation. In order to get enough ingredients, each group has to participate in various related games to make our final theme dishes. The successful group got the materials, and all the needed ingredients were given through the previous game program group. Finally, the game is guaranteed in the obtained N groups of materials, and one group wins in each period. The success group shouted our program slogan: I want to eat delicious food! Summon the final product. In each group, the master interrupts the process of cooking food at the same time, or in the form of lens switching, or adds the whole process of cooking food in each game link to achieve the purpose of teaching practice.
Program form: outdoor recording
Mediator of intransitive verbs
Scheme 1: Similar to running men, four or more permanent guests are selected as program hosts, and the main competition is given by PD behind the scenes, and other guests are invited to participate in the competition in each period. This choice will not destroy the integrity of the whole game because of the existence of the host. The original candidates are Ou Di and Wang Han, who have both hosting experience and performance experience, and Du Haitao, who plays a funny role, and Hans Zhang or Jing Bo, who plays a facade role.
Option 2: Choose a host. The host should have rich experience in variety hosting. I think the suitable candidate is He Jiong. Every issue invites other stars. The host's main job is to introduce the theme and guests, publicize the program, give the game and explain the game process in time.
Seven, broadcast information
Because the hosts we choose are basically from Hunan Satellite TV, I hope this program can be broadcast on Hunan Satellite TV in the form of weekly broadcast. The release time is in early July this year, which is the summer vacation to attract students. Choose the reality show at the prime time of a specific time: 10 to 12 or 9 to 1 1. At the same time, Hunan Satellite TV released the reality show "Where's Dad Going 3", but because most of the reality shows were broadcast from March to June, there were not many competitive programs in the same period, so it was chosen to be broadcast on Saturday night behind Happy Camp. In addition, late-night food programs are tantamount to quenching thirst by looking at plums, which is more attractive to the audience.
Eight, specific examples
leave out
Nine, viewing analysis
First of all, our broadcast time is Saturday night during the summer vacation, during which there are students on holiday. It can be said that our student audience has reached a great potential level, and students of all grades may have the opportunity to watch our program. Secondly, after Saturday's quick edition broadcast, some viewers can postpone it, and this time period has always been the finale of Hunan Satellite TV, which will attract more attention. At the same time, most of the guests we invited are popular stars or stars with high popularity and attention, and generally have the task of promoting works of the same period. As far as a single issue is concerned, there will be different concerns and different audiences. Finally, the programs are both innovative and interesting, which are in line with the tastes of young people, and the theme of each program is more likely to cause hot discussion on the Internet.
Based on the above analysis, it is conservatively estimated that this program can maintain the ratings advantage of previous programs.
X. plan slogan
Our slogan has been mentioned in the previous introduction: "I want to eat, I want to eat delicious food!" " "
This slogan emphasizes the title of our program "I want to eat! At the same time, it implies the main content of our program: eat delicious food. Strong emotional expression reflects the unpalatable food and the setting of game links in this program. At the same time, the whole slogan is short, powerful and catchy, which deepens the audience's understanding of our program positioning. " Food "emphasizes the theme of our program and is very attractive."
2. Variety planning scheme
Background and Purpose of 1. With the development of social economy, people's cultural level is getting higher and higher, and they are pursuing taste more and more. Generally speaking, viewers often watch TV with entertainment and knowledge. In order to make the audience gain something while entertaining, this program was launched. Our aim is: entertaining, stimulating creativity and interpreting classics.
2. Column positioning
Young people with certain knowledge and cultural accomplishment.
3. Broadcast time
Creative classics are daily broadcast programs, which can win high ratings and a fixed audience. The TV series is broadcast at the end of prime time every night for 30 minutes.
Every night at 9:50- 10:20 (first broadcast), and the next day at noon 1:00- 1:30 (replay).
4. Column process
① Famous Drama Square (10 minutes)
It mainly plays some humorous stories and short plays with high taste and level. One for 5 minutes, 2 for each issue. Its content can be adapted from famous works or popular works, but it must be humorous and tasteful.
② Daily classics (10 minutes) recommend a certain number of excellent movies, music, books, plays, etc. every day. It allows the audience to experience the mystery and classics while watching the scene.
(3) Creative Tips (5 minutes) broadcast life tips, tips, or introduce something to collect the association of the audience. This column can be conducted through jz interviews, and some animations can be added. This column needs constant innovation and cannot be too fixed.
④ Corner of the city (5 minutes)
A city often hides countless secrets. Similarly, in a city, there are always countless creative and exquisite shops hidden in a corner of the street. They need to be discovered and understood by more people. We need to dig them out, which may help young entrepreneurs. It will make friends who are interested in starting a business open their minds and be more creative.
5. Hosting style
A man and a woman are co-hosts. Temperament: humorous and lively, but not frivolous; Speak with meaning, but not seriously; The words are creative and funny.
6. Program style
The program should be as exquisite and rich as possible and as beautiful as possible, instead of just a few people appearing in the camera monotonously.
7. Composition of staff
2 moderators; Jz (location host) several people; 5 photographers; Editing and directing several people; I have 1 person; 2 planner (creative person); 2 screenwriters; Manager (external marketing)1; Artist 1.
8. Equipment and premises
Studio; Synthetic production room; 2 sets of cameras and pickup microphones for location shooting.
9. Processes and procedures
The "famous drama workshop" can contact various production companies and let them shoot short plays, and then we will spend money to buy their works; You can also make your own short play and broadcast it; Still looking for classics.
Live broadcast. "Daily Classics" first find out more classic things or books, music, movies, art and so on. , well received by everyone, and show the classic part to everyone, with the host to show and introduce the way (mainly for display). Zhao needs location host, jz, art designer and creative planning. Its content is tentatively called "column process", but it is likely to change after a while. In A Corner of the City, you can give the audience a prize and collect the unique shops they found.
10. Sources of funds
We can contact the production company, carve our programs such as "Famous Drama Workshop" into CDs and distribute them to the market, or compile the distinctive ideas in the programs into books or software and distribute them to the market. In addition, programs such as "A Corner of the City" can be charged, because the shooting has already advertised businesses.
1 1. Forecast the prospect
This program has no commercial value, which easily leads to insufficient funds. To do such a program, we must pay attention to innovation and its classicality. Therefore, we must not relax our vigilance. In the process of running the program, once there is a problem, it should be changed immediately to avoid hidden dangers.
3. Variety planning scheme
I. Background Analysis At present, entertainment culture has been promoted to an unprecedented position and has become the main spiritual product of mass consumption in our time. Monotonous opera programs can no longer attract the attention of the public.
Second, the planning motivation
So far, most traditional China opera programs are struggling to survive. Singing, reading and selecting passages are all too old-fashioned to promote Chinese opera. Both Xin and Jay Chou once added opera singing to their songs, which was refreshing. The combination of China traditional drama with pop music or various artistic performances will be the focus of the program group. My love for singing in Xiangyuehua Theater is based on this purpose. Let the drama be boring, Xian Yi, young people and old people.
Third, the program settings
1, program name: I love singing in Meet Flowers Theater.
2. Program category: opera singing programs with the participation of the whole people.
3. Program theme: Promote traditional opera and traditional culture.
4. Program purpose: To provide opportunities for people who like opera to show their own qualities and realize their self-worth.
5. Program positioning: provide a platform for people who like Chinese opera and combine various forms.
6. Program form: interactive recording and broadcasting programs in which individuals or groups participate in competitions and audiences participate.
7. Program content: bring forth the old and bring forth the new. The repertoire performed by the contestants must be reprocessed, and the opera adopts a single art form or a combination of multiple art forms.
Program review, this stage consists of two parts. First of all, the audience expressed their opinions on the performance of the players; Then the on-site guests commented.
The audience scores, the judges comment and the audience's own judgment, and the performance of the players is evaluated. The scoring system of 10 is adopted.
The judges will score according to the performance of the players, and the host will announce the final result. There are two promotion places in each period to advance to the semi-finals.
8. Program features: Combine China traditional opera with various artistic expressions to explore the traditional charm of China traditional opera.
9. Program style: wise and relaxed.
10, host series style: brilliant, steady and humorous.
1 1. Program length: 60 minutes per session.
12, single episode composition: title, vcr, appearance, competition, judges' comments, bonus points and final.
13, broadcast time: tentative.
14, broadcast time: tentative.
15, number of sets: 2 1 set. The first episode of 16 is the preliminaries, the first episode of 17-20 is the rematch, and the second episode of1is the finals.
16, single episode promotion arrangement: the first episode 16 has two promotion places each, 17-20 has one promotion place each, and 2 1 episode decides the champion.
17. Participants' program arrangement: In order to increase the visibility of the program, the programs performed by the contestants can be properly coached and modified by professionals.
18, costume and makeup arrangement of contestants: professionals will guide contestants to improve the overall image of the program.
Fourth, program promotion.
Network media: promoted through Sohu.com, Anhui TV Network, Sina.com and Baidu Post Bar, strategic partners of anhui tv network. Upload the performance videos of the contestants' single episodes to Anhui TV Podcast, Youku Video and other major portal video websites.
Print media: carry out full-page publicity in well-known print media in the province such as Xin 'an Evening News.
Television media: Anhui TV station publicizes the program for a certain period of time before and during the broadcast. In all kinds of variety shows in anhui tv, can a host introduce "Meet the Flower Theater" like I love singing opera?
Shooting requirements:
1, moderator:
2. Project consultant:
3. The plan requires:
4, the overall goal:
5. Production and playback cycle:
6. Personnel Settings:
4. Variety planning scheme
At present, the city is developing rapidly and there are many high-rise buildings. Every part of the city changes every day. With the improvement of people's economic level, it has become a popular behavior to travel in leisure time, travel on weekends and go shopping. But if a tourist or even a local resident wants to live freely in the city, he will become more and more "tired". In the face of the complicated world, how to arrange your own travel and tourism, even if you want to have fun and relax, you can't find a place to verify. What should you do? Therefore, in order to make everyone better familiar with Taiyuan and better arrange travel, this column came into being. I. Purpose of the column
Visiting Taiyuan along the bus route can make you better, more convenient and faster to get familiar with Taiyuan and appreciate its scenery. Because the route is fixed, it will make tourists more convenient and improve efficiency. And can play an important role in promoting the economic development of our city and accelerating economic transformation.
Second, the positioning of the column
Bus is cheap and convenient for a wide audience, so this column is for everyone, including tourists from outside the city and other provinces.
Column broadcast time: 20: 00-22: 00 (first broadcast)
The next day: 9: 00- 1 1: 00 (replay)
In the prime time at night, it is convenient for everyone to watch and there is enough time to make a travel plan. Replay during the day can make up for the time limit.
The slogan is: "Bus travel is convenient and fast!"
Third, column setting.
Column section settings:
1, scenery along the way
Along the bus route, the host will give a stop-by-stop introduction, which will cover the following aspects:
(1) History, scenery.
2 food.
③ Shopping and fashion.
4 entertainment.
⑤ Accommodation.
Language should be vivid, concise and humorous. Need 1 hour, accounting for half of the total time.
2. Summary
Retell what you saw and heard today, so that the audience will not forget it easily, and will summarize it in the form of subtitles. The host will evaluate the recommendation degree of each bus stop, 1-5 stars, which will make the audience feel more intuitive and arrange travel more convenient. It takes half an hour, accounting for 1/4 of the total time.
3. Interaction
Viewers can participate in the program through SMS platform, e-mail and Weibo. , express your opinions and ask your own questions, and the host will answer them at this time. And there will be a lucky draw, giving away small prizes such as coupons from places that have appeared in today's route to activate everyone's enthusiasm for participation. It takes half an hour, accounting for 1/4 of the total time.
Fourth, the topic selection of the column
When introducing, we can consider the current time, season and date, make special changes on some special festivals, and book the next route in advance, which can bring the most needed help to the audience in time.
The topic should be close to life, which can solve substantive problems for everyone. It will focus on the questions and requirements of Weibo and the audience of SMS platform.
Style and style of verb (abbreviation of verb) column
The host of this column is very important, so the host should have very good quality, speak appropriately, behave gracefully, and be humorous and lively. The host should have a good sense of rhythm and be able to grasp the direction of the program.
Sixth, the operation and publicity of the column.
1, operation
The income of the column is mainly sponsored by merchants along the way, and we will publicize it for free. Expenditure column is to hire hosts, props, etc.
Step 2 publicize
Along the way, cooperative businesses can put up posters that read, "Send text messages to participate in the activities of Taiyuan TV Station, and you will have a chance to get discounts."
At other times, advertisements are inserted and vigorously promoted (Weibo Interactive, bus body advertisement).
5. Variety planning scheme
First, the program name "Father's Shadow Play"
Second, the program type
Zongyi entertainment
Third, the plan outline
This program is part of "Give You a Dream". On Father's Day, the guests prepared a shadow play performance for the old father, fulfilled his father's wish and gave him a "Father's Day gift" with their love.
Fourth, the main idea of the program
The father loves a mountain, and the forbearing father spent half his life trying to help his children realize their dreams, thus selflessly sacrificing his wishes. By recording the bumpy process of the guest's dream for his father and the warm moment when the final result is presented, it brings different feelings to the old father, and also makes the audience closer to the psychological world of the elderly at home, increasing companionship and care.
Verb (abbreviation for verb) program guest
Chen, an ordinary urban white-collar worker. I left my hometown and worked hard in Beijing for many years. I haven't been home to visit my parents for a long time. Father loves shadow play very much, but he has never been able to see a formal shadow play. Now I'm sick in bed, so I can't go to the theater to finish my wish of watching shadow play.
Sixth, preliminary preparation
The program group helped Chen raise money for his dream online. While everyone kindly raised money for him, it also increased the attention and influence of the program.
Seven. Program content
Link 1:
1. Chen called his father and said that he was busy with work this Father's Day and could not go back to see him.
2. Play the VCR, briefly describe the crowdfunding process, and attach the blessings of netizens.
Link 2: Start a dream trip for my father.
1. Visit the most famous local shadow puppeteer and explain the purpose of this trip. Moved by the action, he promised to help him realize his dream.
2. After persuading the master of shadow play, arrange a new play with the master's shadow play team, which shows the touching things or unforgettable details my father did for me when I was growing up (for example, my father looked at my back/my father took me to school on a tricycle in the rain) and so on.
3. Learn shadow play from scratch.
4. Rehearse with the shadow play team.
Note: Show the daily and rehearsal setbacks and finally overcome the difficulties.
Link 3:
On Father's Day, I went home with a shadow play troupe, and my family didn't know anything about it.
1. The shadow puppeteer knocked at the door, explaining his identity and the purpose of placement: playing shadow puppetry for his father. (Chen Hao Tong disguises himself to hide behind)
2. Prepare all props and start the performance.
With the end of the shadow play performance, my son suddenly stood up from behind the shadow play and went to his father to surprise him. The audience stood up and said Happy Father's Day to the old father.
Link 4:
The shadow play class and the Chen family sat together and shared the warm moments of childhood with their father.
Eight. abstract
Father is the pillar of the family, they forbear, they will not show their deep love outside. Gradually, they are getting old. On Father's Day, everyone should go back to spend time with their parents, go into their inner world, help them realize their dreams that they didn't realize when they were young, and pass on their love.