1, brand VI system design
Brand VI refers to the basic image system and application based on LOGO. Through the visual communication design of specific symbols, it directly enters the human brain and leaves the visual image of the enterprise, so LOGO is more important for a brand. Generally, when designing LOGO, we should consider the product classification, selling points and consumers' hobbies before setting it. A good LOGO can be instantly remembered by consumers, such as McDonald's logo M. Many people will subconsciously think of McDonald's when they read this letter, which has virtually deepened consumers' understanding of McDonald's. So we say that VI's system design is an important part of brand design.
2. Brand packaging design
The quality of packaging sometimes determines the grade of products. Before changing the packaging, Wei Long spicy strips were considered as a 50-cent package of food. Changing the current packaging design makes people feel very tonal visually. Therefore, when promoting a product's brand, it is generally based on brand positioning, and a new packaging that conforms to the product grade and the audience's aesthetics, so packaging design is also an indispensable link in brand design.
3, the design of brand album
Brand picture books are generally used to publicize the company's products, enterprise spirit and corporate culture, and represent the overall image of the company. Therefore, in the formula of picture books, it is generally necessary to be particularly careful to present the overall feeling of the company to consumers or agents.
4. Advertising language design
A good advertising language can make consumers feel refreshed. Remember in an instant that whenever you think of this sentence, you will think of this product, which plays a very good auxiliary role in the spread of the product. For example, a sentence in an advertisement of Dove; Music and chocolate are more suitable for rainy days. Not only can consumers remember Dove, but also many netizens have derived the "Dove Style", which uses the funny way of consumers to increase the spread of advertisements without extra expenses.