Luckin Coffee is not familiar to many people, and its brand is not prominent enough compared with well-known coffees such as Nestle. Because the first store opened at 20 17 and 10, it was not famous for its short existence. After its establishment, it invited world-renowned baristas to conduct tasting guidance, and invited Tang Wei and Liu Haoran as spokespersons successively. In the 20 18 World Coffee Tasting Competition, the newly upgraded coffee beans also won the gold medal and were listed in the United States in February 20 18.

Its slogan is "Make good coffee that everyone can afford and drink". The development model of the integration of online app and physical store keeps up with the trend of the times and changes the embarrassing situation of traditional coffee sales.