The most lasting significance and essence of a brand is its value, culture and personality; Brand is a business term. After the brand is registered, it forms a trademark, and the enterprise is protected by law and has its exclusive right. Brand is the result of long-term efforts of enterprises and the intangible carrier of enterprises.
Extended data:
Differences between brands:
1, from the perspective of brand orientation:
The embodiment of personal brand is people; The embodiment of product brand is things. Personal brand is to create more attractive, well-known and influential individuals, so there is no doubt that the direction behind it is a specific person, such as Li Yong, a well-known host of CCTV; Product brand is the result of packaging and promoting a certain commodity, which embodies a certain commodity, such as the famous brand column created by Li Yong and his team-Dream China.
2. From the perspective of brand personality:
The personality of personal brand is based on nature, and the personality of product brand is packaged according to the needs of target market. For example, the creative staff found that TV viewers welcomed super girl's popular entertainment programs.
So with the help of the national influence of national television, a nationwide sea election was launched, and the whole sea election process was broadcast live in all regions of the country. Experts and famous singers were invited to comment on the scene, and the audience voted, which created the greatest publicity effect and formed the unique column style of Dream of China.
Baidu Encyclopedia-Brand (noun vocabulary)
Baidu encyclopedia-brand concept