BI directly reflects the individuality and particularity of the enterprise concept, and it is a dynamic identification system formed by the unified planning of the enterprise operation mode, the practice of the enterprise operation concept and the criteria for creating the enterprise culture.

Bi's internal activities include: cadre education, employee education (including service attitude, service skills, polite language and work attitude, etc. ), working environment and other projects. Foreign activities include: market research, product sales, public relations, advertising, promotional activities, etc.

Enterprises actively participate in social events and public cultural activities, which also belong to the category of activity identification, and its main purpose is to win the recognition of the public participating in the activities. All BIS activities should start from people, and then return to people-oriented, so that activities are full of human feelings and have a feeling of caring for people. This is very important for activities including public relations and promotion.

At the same time, the purpose, enterprise spirit and image design of the enterprise should be infiltrated into the life field, because the life field is broader and more influential than the sales field.

Extended data:

BI data sources include three categories: first-party data, second-party data and third-party data.

The first-party data is mainly user behavior data returned by advertisers and media. Data usually includes user registration, login, checkpoints and other event information. Through the analysis of these data, we can provide statistical indicators for application operation to guide operation. If combined with advertising data, the follow-up effects of advertisements and users can be continuously tracked and evaluated.

Second-party data, mainly the data of display, click and activation of advertising platforms, can be used to analyze the performance of advertising platforms in various media, evaluate traffic, and create user portraits if traffic is relatively stable.

Third-party data is mainly cooperative data of other platforms, including user tag cooperative access and basic traffic data.

Baidu Encyclopedia-Bi

People's Daily Online-Changsi Lecture Hall II: Understanding the business intelligence system in all directions.