The seven "blue boxes" in Beijing not only strictly implement the unified standards of Dongfeng Peugeot, but also have their own creative characteristics. Some entertainment facilities are complete and luxurious, some hardware facilities are advanced, and some hold many activities. Appropriate differentiation attracts more customers and makes "Blue Box" more famous.
■ Factory appearance
The "blue box" means the global unification of services.
He Wei, Sales Director of Dongfeng Peugeot in Beijing: Dongfeng Peugeot currently has seven authorized dealers in Beijing. Beijing is our key market in China, and its annual sales volume is also the largest among all cities in China. At present, there is no plan to expand the distribution network in Beijing. For each dealer, manufacturers not only have uniform and strict standards, but also encourage them to actively create their own characteristics.
The 120 standard introduced by Dongfeng Peugeot from France is very comprehensive and detailed, and there are strict regulations on the software and hardware of dealers. Manufacturers pay a return visit to new customers according to whether dealers meet these standards, and are meticulous about whether customers are satisfied with a certain hardware, whether service personnel offer coffee voluntarily, and whether children are having fun here. There are four options for each item: completely satisfied, relatively satisfied, average and dissatisfied, but customers can only score if they choose a completely satisfied dealer. Those who score in the top 20 in the country will be rewarded, and those who score in the bottom 40 will be penalized.
At present, there are three Dongfeng Peugeot 4S stores in Beijing selling imported Peugeot, but this is not authorized by the manufacturer, but due to some historical reasons. It is hard to say whether domestic and imported Peugeot will be connected to the grid in the future. However, according to the national policy, imported cars can only be sold after being authorized by the manufacturer.
■ Express delivery of vehicle conditions
Dongfeng Peugeot 206 1.4L sells for 77,800 yuan.
Peugeot 206 1.4L9 arrived in mid-September.
At present, the 206 1.6L and 307 models in Beijing Dongfeng Peugeot 4S store are well supplied, and the newly listed 206 1.4L is expected to arrive around mid-September.
"Foreign 206 1.4L has already started to be supplied, and OBD will be installed in the Beijing market, so it will take about mid-September." According to Ge Chunyuan, deputy general manager of Dongfeng Peugeot Huijing Keman franchise store, as of August 10, the store has accepted more than 30 orders.
The manufacturer increased the supply of goods exclusively for Beijing. At present, all colors of 206 1.6L are in stock.
In addition, according to Ge Chunyuan, there are only four new 307s in Beijing, namely 1.6 manual basic model, 1.6 automatic basic model, 2.0 manual model and 2.0 top model. However, because the demand is not great, the manufacturers have reduced the supply of other cars, and all stores have no inventory, so the reservation needs 1 to 65438+.
In Dongfeng Peugeot Shuanglong exquisite franchise store, the inventory of 206 and 307 is also sufficient. For imported cars, 206CC green, silver, red, 407 crystal silver, champagne and 407SW crystal silver are all in stock. Other colors, 307CC and 307SW need to be booked, and the time required for booking depends on the supply of the manufacturer.
Beijing Han Peng after-sales service can be reserved.
On the afternoon of August 8, the reporter went to Beijing Han Peng Trading Co., Ltd. located in Xingshikou Road, Haidian District. Probably near work, no clerk came to greet me after entering the store. When the reporter turned back to the exhibition hall again, I saw only one receptionist in charge of wiring sitting quietly in the huge hall, and most of the sales staff were surrounded by the sales manager's office. Green bonsai is placed in every corner of the exhibition hall, and nearly ten tables and chairs are neatly placed in the reception area. Near evening, there is still no light in the branch library, which makes the exhibition hall very dark.
The customer lounge on the first floor is relatively simple, and the VIP lounge on the second floor is very luxurious. There is a spacious lounge in front, as well as brand-new and complete cinemas, KTV rooms, gyms, massage chairs and other equipment.
Wang Ping (Marketing Manager): Our store was formerly a 3S store in Peugeot, France, and has rich experience in sales and service of imported cars. All the maintenance technicians are from automobile specialty, and more than 75% of them are senior technicians. The company not only provides on-site service for customers, but also provides after-sales service appointments. There will be a special person in charge of vehicle maintenance, and the owner will be informed to check after the maintenance is completed.
Mr. Zhang (owner of Peugeot 206): The maintenance here is very professional and in place. Although my car was not bought here, I often do maintenance and repair here. Relatively expensive.
First, the store location is 4 points close to the main road and the bus stop, with convenient transportation.
B. Hardware completeness: 4 points: the customer lounge is fully equipped and luxurious, and the maintenance workshop is spacious and tidy.
C, the cleanliness of the store 4 points The exhibition hall is spacious and reasonably arranged, but the light is dim.
D, sales service attitude does not receive sales staff deducted 3 points.
E, mechanic proficiency 4.5 points level maintenance enterprises, senior technicians reached more than 75%.
F, customer satisfaction 4 points maintenance professional, guaranteed.
G, hotline answering situation 4 points Answer quickly, ask in detail and explain in detail.
Tianzhilong will launch preferential activities every month.
On August 9, the reporter went to Beijing Tianzhilong Automobile Sales & Service Co., Ltd., which is located in North Fourth Ring Road, Chaoyang District. Before going, when the reporter called to ask about the address of the store, the service staff said that they could reserve a special car to collect the car.
The store has bright lights and clean floors. The bathroom is clean and tidy, and humorous cartoons are posted on the walls on both sides. After entering the store, the receptionist warmly received it, and then asked the sales staff to give a professional and detailed explanation to the reporter. This is the only single-storey 4S shop, so there is no complete administrative service area for other 4S shops. The rest area is narrow in the corner of the exhibition hall. The workshop and spare parts are separated and isolated.
Zhang Chunsheng (after-sales service manager): We will continue to provide some preferential and value-added services every month. Launch the "365-day on-site service" activity, launch the "star service", extend the maintenance time by two hours every night, provide regular maintenance, and deliver the repaired vehicle to the customer's home.
Mr. Liu (owner of Peugeot 307): I chose to buy a car here because I think the service of this store is not bad, the technicians are more professional and the transportation is convenient. This is also very important.
A, the store is located at 4 o'clock on the edge of the North Fourth Ring Road, and there are many buses next to it, so it is very convenient to travel.
B, the hardware integrity is 3.5 points. The hardware equipment is not complete, and the maintenance workshop and spare parts area are separated and isolated.
C. The cleanliness of the store is 3.5 points. The exhibition hall is small and crowded, but the lights are bright and the ground is clean.
D, sales service attitude 4 points Front desk and sales staff reception enthusiasm, professional and meticulous explanation.
E, mechanic proficiency 4 points a maintenance enterprise.
F, consumer satisfaction 4 points convenient transportation and reliable maintenance.
G, hotline answering situation 4 points to answer quickly, and ask and explain in detail, and provide an appointment to see the car.
Huijing Coleman's service is meticulous and excellent.
Beijing Huijing Keman Store is one of the largest Peugeot 4S stores in the world. On August 8, the reporter came here. There is a small green space outside the store, and the parking lot in front of the store is slightly crowded. When entering the door, no service staff took the initiative to receive it. The exhibition hall is spacious and unique in layout. The customer lounge is fully equipped with DVD for customers to choose freely. One corner of the lounge is a children's area, which is small in area and simple in equipment.
Su (General Manager): We strive to be meticulous and excellent before and after sales, and conduct regular research and training on staff training and reception services. The training centers of Dongfeng Peugeot and France Peugeot are located here, and the manufacturers attach great importance to us. Only by highlighting the service and details can our customers truly appreciate the cultural concern behind Peugeot.
Mr. Li (owner of Peugeot 307): The maintenance service here is ok, but there has been a small problem with the exhaust pipe of 307, which has been repaired many times and has not been solved. It may be a product problem, but I hope the 4S shop can solve it for us better, otherwise it will be more troublesome to replace it again and again.
A, the shop is located in Fengyi Bridge West 1000 meters, with obvious signs and convenient transportation.
B, the hardware integrity is 4.5 points. The storefront is very large and all kinds of facilities are complete.
C, the cleanliness of the store 4 points The exhibition hall is spacious and bright, the ground is clean, and the decoration is good.
D, sales service attitude 3.5 points Sales staff reception is not very active, but the explanation and service are not bad.
E, mechanic proficiency of 4.5 points, strong maintenance strength, is the national Peugeot mechanic training base.
F, consumer satisfaction 4 points g, hotline answering 4 points Sales staff have a good service attitude during the day, and calling the rescue phone at night can better handle related problems.
Dragons can get points for repairing cars.
Longyun Gem is one of the first two dealers to settle in New Asia City. On August 8, the reporter came to the store. There were very few salespeople in the exhibition hall, and no one took the initiative to greet and introduce the reporter. According to Liu Wen, the store's marketing manager, there are many people buying cars in the old city of Asia these days, so many sales consultants have been transferred there.
Liu Wen (Marketing Manager): Any customer who buys a car or repairs a car in our store can get a credit card (silver card). Through our unique credit system, we can provide all kinds of care for customers: customers can get points for any consumption in the store, introduce friends to buy a car, replace used cars, and convert the points into cash for consumption in the store. Customers can also enjoy discounts, go on road trip and other value-added services through this card.
Mr. Li (owner of Peugeot 307): I have been to other stores before. After comprehensive comparison, I chose this one. The sales and after-sales staff here are very patient and will take pains to explain some problems we don't understand. Maintenance equipment is also more advanced than other places.
A. The geographical location of the store is 3.5 minutes in Xinya City, which is far from the urban area.
B, complete hardware level 4 points, sufficient publicity materials.
C, store cleanliness 4 points. The exhibition cars are neatly arranged and the ground is clean.
D, sales service attitude 4 points is more professional.
E, mechanic proficiency 4 points a maintenance enterprise.
F, consumer satisfaction 4 points service personnel are willing to say a few more words and be more patient.
G, hotline answering situation 4 points Answer quickly, enthusiastically and actively.
Ssangyong exquisite customers can get free car wash for life.
Ssangyong Exquisite is located in the South Fourth Ring Ssangyong United Automobile Exhibition Center, with convenient transportation and sufficient parking spaces.
After entering the exhibition hall, a salesman took the initiative to collect it. When the reporter said that he needed to know about the Peugeot 307 model, the salesperson gave a more comprehensive and professional answer, and recommended Peugeot 206 Jinwei (Marketing Manager) according to the reporter's description: We will cultivate lifelong users as the highest realm of our service. For example, if a customer drives over, the waiter in the parking lot will recognize the owner according to the license plate number and take the initiative to say hello. So is the store.
Mr. Liang (car customer): The service is enthusiastic, and the salesman pays more attention to sales skills. For example, first, he will ask you if you know anything about a car, and finally, he will ask the customer's contact information.
A. The location of the store is 3.5 minutes, which is close to the South Fourth Ring Road, but there are few buses.
B, complete hardware, perfect facilities.
C, store cleanliness 4 points. The exhibition car is complete, neatly arranged and the bathroom is clean.
Sales service attitude 4 points sales staff enthusiasm.
E, mechanic proficiency 4 points f, customer satisfaction 4 points g, hotline 4 points.
Jiaruiya summer exhibition hall extends its business hours.
On August 9th, the reporter went to Jiaruiya Company, an authorized dealer of Dongfeng Peugeot located in He Shili Building Materials Street. As soon as I entered the automatic door, I heard a warm greeting of "Welcome". Its maintenance workshop entrance faces the main road side by side like the exhibition hall. There are seven cars in the exhibition hall, and the second floor is decorated with bright bouquets. There are two places in the ladies' room, and there is a small pot of flowers on the washstand.
Yang Wei (General Manager): Garuia's slogan is to build a home for Dongfeng Peugeot car owners, so we attach great importance to the service for car owners. Every Tuesday, the general manager is on duty to provide quick solutions to the problems encountered by car owners.
In summer, we will provide a night car market to extend the working hours of the exhibition hall. In addition, we will also provide customers with shuttle service and direct compensation service for vehicles in distress.
Mr. Ma (owner of Peugeot 307): I am very satisfied with the service here. Once, the vehicle maintenance was delayed for a long time, so I left first. This car was brought to the company for me after they repaired it.
First, the store location is located at Dayangfang Road in the Fourth Ring Road.
B, hardware integrity 4 points. There are two internet computers.
C, store cleanliness 4 d, sales service attitude 4.5 e, mechanic proficiency 4 f, customer satisfaction 4 g, hotline answering 3.5.
Biaolong Jinjing has strong maintenance strength.
At noon on August 9, the reporter went to Dongfeng Peugeot authorized the 4S shop logo Longjing Company in Ji Ye Automobile City in the East.
At the gate of the maintenance workshop, there is an imported Peugeot car with the words Embassy written on it. When entering the store, no one took the initiative to say hello. There are several lights on in the exhibition hall, and the light is slightly dim. In the rest area, there are car owners surfing the Internet or watching TV. However, there is only one place in the ladies' bathroom on the first floor of the exhibition hall.
Feng Jiao (Marketing Department): The predecessor of Biaolong Jingjin was the earliest company in China to repair imported Peugeot cars, and it had a maintenance history of nearly 20 years before selling domestic cars.
Mr. Zhang (owner of Peugeot 307): I have long heard that the maintenance strength here is very strong. Although I didn't buy a car here, I still choose to maintain it here.
A. The store location is 3.5 minutes outside the East Fourth Ring Road.
B, hardware completeness 4 points c, storefront cleanliness 4 points d, sales service attitude 4 points e, mechanic proficiency 4.5 points f, customer satisfaction 4 points g, hotline answering situation 4 points hotline answering quickly.