Now, Kungfu has become the largest and fastest growing Chinese fast food chain in China. Speaking of its origin, we should start with 1994. 1On April 4th, 994, Cai Dabiao and Pan Yuhai, two young Cantonese men in their early twenties, opened their first restaurant in Bian Xiao Village, Chang 'an Town, Dongguan 107 National Road. Because it is located beside the national highway, it is named "168" steamed food store, which specializes in high-grade steamed rice, steamed soup and desserts. At that time, the area of "168" steaming shop was only over 70 square meters, and there were only four employees in the restaurant, but they thought they could definitely expand their business and make it a McDonald's in China. How to attract customers to try and continue to patronize? Cai Dabiao and Pan Yuhai made a lot of efforts. They attach importance to the daily service of the restaurant and constantly learn their views and opinions from customers. When they hear customers say that steamed food is delicious, they must go to those restaurants and restaurants to study. At that time, Hong Kong container truck drivers often went to Dongguan star-rated hotels to eat, and Cai Dabiao and Pan Yuhai also went to eat. After eating, they immediately went to the kitchen to fiddle, trying to make the same delicious food. Slowly, the dishes made by imitation have reached the point of being genuine. Finally, the drivers praised them as "better than hotels!" . In this way, container truck drivers no longer go to the hotel to eat, but all go to the "168" steam shop to eat. This incident finally caught the attention of the chef in that five-star hotel. One day, several chefs made a special trip to this 70-square-meter shop to have a meal and find out. However, the two sides did not make any unpleasantness, and the chef was generous. I tasted it and thought it was really good, so I didn't say anything more. Instead, I gave some suggestions to Chairman Cai Dabiao and Vice Chairman Pan Yuhai. Pay attention to the real materials and produce delicious nutrition. Soon, "168" attracted more and more repeat customers. Every noon, container drivers from Hong Kong come here to eat in an endless stream, and trucks stop at the national highway and queue up, which has become a local talk. 1995, "168" steamed food store opened its third store after a year's development, but at this time, founder Cai Dabiao and vice chairman Pan Yuhai suspended the opening of the store because they knew that simply opening more branches was not the result they wanted. During this period, with the help of the scientific research strength of South China University of Technology, Cai Dabiao and professors of South China University of Technology developed a computer-controlled steam cabinet, which solved the standardization problem that has plagued Chinese fast food for many years. At the same time, Cai Dabiao made many friends, met a group of like-minded people with advanced management experience in fast food industry and passion for Chinese fast food, and made seven job manuals for more than 100 jobs in restaurants from counters to kitchens. At this point, after the equipment and management were standardized, the two founders realized that they could continue to expand their stores, and they wanted to open the restaurant to the core business district. At this time, the name "all the way" (homonym of 168) and the target customers began to appear uncoordinated. Because the company is no longer faced with Hong Kong drivers who often pass through the national highway, but with small town residents. Finally, the two founders chose "double seeds", which means "seeds germinate and work together to promote China's food culture". This LOGO looks like two small seeds. Their designs come from the Yin and Yang symbols in the China Book of Changes. Cai Dabiao has an explanation. He said that everything has two sides and complements each other. We should think from different angles. By 2002, the performance of the "double seed" steamed food chain restaurant has shown that the enterprise itself is in a leading position in the whole industry, and it has become a consensus for everyone to go out of South China and go to the whole country. After in-depth investigation and discussion, I gradually realized that the current market is no longer an era of "the fragrance of wine is not afraid of the depth of the alley". Coincidentally, in 2003, Cai Dabiao and Ye Maozhong Planning Company began to cooperate-invested RMB 4 million to do brand research and brand planning for the "Double Seed" steamed food chain restaurant. After a detailed investigation of the national fast food market, the service team of Ye Maozhong Planning Company thinks that the brand of "Double Seeds" gives people the impression that it is a simple and friendly rural and urban image, which is not modern enough. It is suggested to change other new brand names, which has caused great shock to the company. Because, at that time, the "double seed" steamed food chain restaurant had a deep customer base in South China, and some customers once affectionately called "double seed" their canteen. It is understood that the brand value of "Double Seeds" at that time was at least tens of millions. However, the leadership team of "double seed" enterprises is very young. They used to win today's achievements by continuous learning and innovation. Similarly, they will not easily let go of every new idea that may make them more successful. So everyone decided to think about what kind of brand name to have first. The name "real kung fu" came into being by chance and was recognized by most people. China Kung Fu has a long history and enjoys a high reputation in the world. Moreover, when China people say that a person works hard and attentively, they will use "hard work" to describe it, which has a very positive meaning. Cai Dabiao also has his own explanation: Kung Fu is not only a stroke, a punch and a kick, but also the spirit of China people who are not afraid of difficulties and challenge themselves. So in June 2004, the company opened the first "real kung fu" original cup steaming restaurant in Guangzhou. After the market test, the turnover of "Real Kung Fu" restaurant obviously exceeds that of "Double Seed" restaurant. Therefore, after careful consideration, the new brand "Real Kung Fu" began to be launched on the whole line, and a dynamic character shape was created as a Logo. The company hopes that customers can feel "real kung fu" while being attracted by fashion stores, and "devote themselves wholeheartedly to the products and services and put kung fu into practice". After that, real Kung Fu developed successfully and rapidly in Guangzhou and Shenzhen markets, and the replacement of new brands was well received by consumers. In 2007, Kungfu introduced two venture capitalists, domestic joint investment and foreign investment today, and the two companies invested 300 million yuan in Kungfu. By September 18, 2009, Kungfu had opened 333 chain restaurants in Beijing, Shanghai, Guangzhou and Shenzhen. Interestingly, Kungfu is the only fast food company in China that has never opened a franchise store.

Edit the third paragraph. Business characteristics of kungfu.

The most familiar thing about real kungfu is that 1997 developed the "real kungfu computer-controlled steamer", and put forward that "the key to Chinese food standardization is not technology, but equipment". At the same time, it is also the first fast food enterprise in China and even the world to overcome the world problem of Chinese food standardization, and take the lead in exploring a new way for the development of Chinese food. As the first enterprise in the world to realize the standardization of Chinese fast food, Kungfu has fully integrated the quality, service and cleanliness with international standards, and established three standard operation systems-standardization of logistics production, standardization of cooking equipment and standardization of restaurant operation. They are: through the separation of logistics and store management, get rid of the mode of "front store and rear kitchen" and ensure the standardization of each process from material selection, processing to distribution; Through the original computer program-controlled steam cabinet, the cooking process is at the same pressure, at the same time and at the same temperature, realizing the standardization of cooking without chefs; By formulating the standards and post processes of restaurant management at all levels, processes and operations, the restaurant operation will be orderly and quantified. The rapid development of real kung fu has provided a lot of employment opportunities for the society. By the end of 2007, the number of employees in China exceeded 1 10,000. During the development of 14, Kungfu has continuously invested funds and manpower to provide various trainings for employees, ensuring that the training time of employees is not less than 360 hours, that of junior managers is not less than 200 hours, and that of middle and senior managers is not less than 144 hours. At present, it has three logistics centers in South China, East China and North China, with a total area of 42,704 square meters. Since the first restaurant, Kungfu has been positioned as "nutritious, delicious and fast Chinese fast food", which is loved and embraced by consumers who are concerned about healthy and busy life. Kung Fu focuses on the long-standing "Kung Fu Culture" and "Food Culture" in China, and hopes to continue to spread the new China culture with modern and traditional harmony in China and around the world. At present, Kungfu has put forward a new fast service slogan "Get it done in 60 seconds", and only McDonald's and KFC can reach this level in the whole fast food industry.

Edit paragraph 4. Corporate culture of real kung fu.

Kung Fu Philosophy Kung Fu pays off, Cai Dabiao.

Vision five-year goal: to become the first brand of Chinese fast food in China. Vision and goal: to become one of the top ten catering enterprises in the world. Enrich the mission and develop the core values of human catering culture. Respect individuals, devote themselves to in-depth research and challenge Excellence. Respect for personal definition: respect for differences between people on the basis of equality of personality, give full play to everyone's strengths and potential, and realize the common development of individuals and enterprises. Code of Conduct: 1) Treat people with courtesy and communicate actively and equally. 2) Respect the facts and keep the communication objective and fair. 3) Build trust and understand the deep-seated reasons of behavior. 4) Put yourself in other's shoes and consider the problem from different positions. 5) From a higher perspective, based on longer-term considerations, seek the interests of individuals, organizations and individuals, teams and teams, and form win-win strategies and programs. Definition of full commitment: on the basis of improving efficiency, do your duty for the company with professionalism, and at the same time pursue teamwork and common career achievements. Code of Conduct: 1) Be brave in taking responsibility and resolutely and thoroughly implement job requirements. 2) Take the initiative, actively put forward work ideas and complete them independently. 3) Actively seek solutions to problems under pressure. 4) Encourage team morale, devote yourself wholeheartedly, grasp the direction and pay attention to efficiency. 5) Sacrifice yourself for the overall interests of the company, never shirk and embrace responsibility. Definition of in-depth investigation: problem-solving-oriented, paying attention to in-depth investigation and research and forming an effective action plan, and being good at summing up the laws of success. Code of Conduct: 1) Seek truth from facts, and the investigation will have the right to speak. 2) Analyze and judge the survey results, and draw a preliminary constructive conclusion or solution. 3) Analyze some complicated problems in the work and put forward effective solutions. 4) Investigation and research has a global view, which can be considered around responsibilities and processes, and the results of responsibilities and processes can be realized, and an action plan can be formed and put into practice. 6) Grasp the essence of things through in-depth thinking, be good at summarizing laws and forming patterns, and improve organizational intelligence. 7) Improve the level of business and knowledge management, and turn enterprise experience into replicable content. Definition of challenging Excellence: Dare to set higher standards for yourself on the basis of Excellence, exceed the expectations of customers and companies, constantly stimulate potential and become a leader. Code of Conduct: 1) Goal-driven, do everything possible to achieve the preset work goals. 2) Driven by competition, we must do our best in the team. 3) Driving competition, being good at learning from peers and benchmarking. 4) Dare to put forward higher goals clearly, think that there is always room for improvement in work, and pursue zero defects. 5) Constantly surpass yourself, set a longer-term success goal, be brave enough to go out of your comfort zone and surpass 6), be able to take risks and have the courage and wisdom to make decisions in an uncertain environment.

Edit this paragraph five, the way of real kung fu management

Kungfu global Chinese food chain store,

Founded in 1994, it has a history of 16 years. Kungfu is a Chinese fast-food chain enterprise operating in a brand-new mode, and it has established three standards of modern logistics production, cooking equipment and restaurant staff operation for the first time. With its self-invented "computer program-controlled steam equipment", Kungfu has overcome the "standardization" problem of the whole Chinese fast food industry in one fell swoop and explored a new way for the development of Chinese fast food. As the first enterprise in China to realize the standardization of Chinese fast food, "Real Kung Fu" is fully in line with international standards in terms of quality, service and cleanliness. At present, it has spread all over Guangzhou, Beijing, Shanghai, Shenzhen, Hangzhou, Suzhou and other cities, and has hundreds of direct chain restaurants, which has rapidly developed into the leading brand of Chinese fast food industry. Three standardized operation systems: the standardization of Kungfu is a standardized system integrating logistics production, cooking equipment and restaurant staff operation, which is an important factor in the core competitiveness of Kungfu enterprises. Standardization of logistics production: a logistics center consisting of three centers: procurement, processing and distribution ensures the standardization of material selection, processing and distribution. Standardization of employee operation: independent operation manual and business philosophy have humanized standards and norms for employee work and service. Vision: Five-year goal: to become the first brand of Chinese fast food Vision: to become the top ten catering enterprises in the world In 2005, Kungfu put forward the five-year goal of becoming the first brand of Chinese fast food in China by 20 10. In order to achieve this goal, Kungfu has formulated the development plan of "opening 250 direct stores by 2007". June 2009165438+1October 10, with 335 Kungfu branches. Our ultimate goal is to become one of the top ten catering enterprises in the world and promote the excellent culture of the Chinese nation.

Edit paragraph 6. The Road of Kungfu Brand

Kungfu global Chinese restaurant chain inherits the steaming culture of Chinese cuisine for 5,000 years with the belief of "Kung Fu pays off", and deduces the nutritional essence of Chinese cuisine with special steamed products. After thirteen years, good quality has always been the same. Founder of Kungfu Mr. Cai Dabiao and Mr. Pan Yuhai Kungfu Global Chinese Restaurant Chain was founded by Mr. Cai Dabiao and Mr. Pan Yuhai. It started at 1994 and has a history of 15 years. As the descendants of China's food culture, we feel the responsibility and obligation to promote China's food culture, and we should use advanced management mode to promote China's food culture to all parts of the world, so as to enrich and develop human food culture. -Mr. Cai Dabiao "Biao" is an enterprising young man. He liked heroes since he was a child, and was later influenced by the film Shaolin Temple. He was fascinated by China's profound martial arts culture, and even dreamed of becoming a martial artist with superior martial arts skills, pushing China's martial arts culture to the world, so that the world can keep fit and forge ahead. Hai was born in a family proficient in cooking. He is a natural food fan. He likes to learn from famous chefs at home and abroad. He traveled all over China and all over the world and tasted all the delicious food in the world. He found that China's "steaming" cooking method and food culture are very unique, and it is one of the most nutritious cooking methods. Hai's dream is to carry forward China's steamed food culture and let the world taste nutritious and delicious steamed food.