Pursue every penny, even the smallest profit, the smallest profit, and every little makes a mickle, from poor to rich. "A journey of a thousand miles begins with a single step", and no amount of wealth is accumulated by a dime. The road for the rich to get rich in business is also coming out step by step. With the mentality of "making a penny", they cherish every penny and every opportunity to make a small profit, so that their wealth will increase step by step.

There is a company called Nisic in Tomoka, Japan. Its old line is to produce raincoats, swimming caps, rainproof awnings and other products. Once, the boss Tokugawa Bo found a corner that was forgotten by market participants: producing baby diapers.

The production of diapers is a very profitable industry, which has been ignored by many large enterprises and considered unprofitable by small enterprises. This industry has been ignored by the world. However, Dokawa Bo sees a potential market for this industry: millions of babies are born every year. Although the profit is small, small profits but quick turnover will still make a lot of money.

Duo Chuanbo is a serious businessman who "earns a penny". He is willing to do it even though others despise him. Tokugawa decided to switch to diapers and renamed the company "Nisic Diapers Company". He put forward the slogan of "improving quality and increasing varieties", and adopted new materials, new technologies and new equipment to market the "Nueske" urine pad.

After decades of continuous improvement, the production technology of "Nueske" urine pad is becoming more and more perfect, and its water absorption and air permeability are very good, which has won the recognition of customers.

In 1980s, Nisic diapers not only monopolized the Japanese market, but also exported to more than 70 countries around the world. Tokugawa Bo has become a well-deserved "king of diapers" and he has also become a world-class monopolist.

Why does a small diaper that is unprofitable in the eyes of others earn huge wealth and fame for Dokawa Bo? Quite simply, it is because the guiding ideology of "making a penny" is at work. He insisted on the concept of "making a penny" and found an opportunity to make a fortune in a corner that everyone ignored, which made people incredibly successful.

Small profits are often despised by some businessmen, who often dream of getting rich overnight and becoming millionaires. Don't you know that people who don't want to make small money can only stop their dream of making money in rhetoric, and his plan to get rich is just a pipe dream?