1. At first, HM Group announced in official website that it refused to use cotton from Xinjiang as raw material, and put forward the slogan of "boycotting cotton and textile mills in Xinjiang" under the pretext of so-called "forced labor". Subsequently, Nike officials followed suit and issued a statement clearly stating that not only Xinjiang cotton was not used, but also cooperative suppliers were required to conduct self-inspection and not to use Xinjiang cotton.

2. With the outbreak of major brands boycotting Xinjiang cotton hot search topic, many netizens left messages spontaneously and began to boycott H &；; M, Nike, Uniqlo and other brands. Many China spokesmen, such as Yibo, Seven and Huang Xuan, quickly cut in, and all platforms were completely removed, which made domestic consumers angry. It is reported that the "pusher" behind the cotton incident in Xinjiang is the non-governmental organization BCI, which was established more than ten years ago.

3. Claiming to sever ties with China enterprises on the so-called "forced labor" issue. For China, which has become the world textile manufacturing center, BCI's decision is obviously not aimed at the so-called labor problem, but at the cotton textile industry in China.