Roewe is the first international brand of China automobile industry. The brand slogan of "Elegance and Passion" and its brand core values of classic, innovation and self-control express SAIC's determination and confidence to inherit the international advanced automobile technology with international vision and innovative ideas and create a new classic of international brands.
"MG" is the first international high-end independent brand acquired by China through acquisition. MG MG has a long history and classics of more than 80 years, which fully inherits and develops the pure British automobile culture. The brand slogan "Let the heart beat faster" is not only the intuitive feeling of consumers, but also the biggest feature and direction of product development, and it also embodies the spiritual characteristics shared by brands and consumers.