First of all, the most direct thing is to bring traffic and enhance certain credit.
Secondly, relying on traffic to bring joint sales, and then gain profits.
And buyers who come in and don't buy, buyers who don't have time to buy things, know your shop, and may collect your shop or baby. Spike has an advertising effect and has accumulated a number of potential customers.
Supplement: I think spike is a good way to promote new products. When a new product goes on the market, spike can open sales, accumulate credit and transaction records, and improve product exposure. You must be willing to pay for seconds kill. As the saying goes: reluctant to let children catch wolves!
I have seven experiences in participating in the spike:
The first sword: choose products, it is best to choose high-quality and high-value goods. For example: kill "three highs". For example, Xiuzhi sells cosmetics. I choose products with obvious effects, exquisite packaging, new purchases, brands and ordinary people to participate in the activities. One thing we can be sure of: the higher the value, the wider the applicability, the higher the popularity, and the higher the attention and flow! For example, Lenovo's 1 yuan spike combines high value, high applicability, high popularity and "three highs" spike in one!
The second sword: choose products suitable for seasons, festivals and trends. Kill "Sanshi". Interest. Who cares if you kill an outdated product? The products killed by Xiuzhi Capital are all related to moisturizing and hydrating in winter. Before the Mid-Autumn Festival, mooncakes are used as spike gifts, so the attention will be high. Facts have proved my conclusion, so you can't help believing it. This is the second kill "three fitness" characteristics! Nobody is interested in killing you with summer clothes in winter.
The third sword: choose a good platform. Recommended by the spike gang. The product has the characteristics of three high schools and three fitness, and it is ineffective without a good display platform. Lenovo chose Taobao homepage to kill seconds, and our small and medium-sized sellers chose to promote and help kill seconds. There are several big promotion gangs at present. Personally, I think we can learn from love shopping promotion gang, happy promotion gang and happy promotion gang. The fourth sword: it is also important to choose the second kill method. Five types of products correspond to five ways to kill seconds. Crazy spike is a good way to promote single products. 1, if your product has the characteristics of "three highs", it is recommended to choose a single product to kill. 2. If your product is popular and unattractive, it is recommended to choose to replace spike, and achieve the attraction of spike through added value. For example, before the Mid-Autumn Festival, Xiudu used moon cakes as a spike gift to attract everyone by increasing added value. 3. If your product is expensive and attractive, I suggest that you can choose to participate in the posting. An auction and spike method of Happy Promotion Gang. Why are there spikes in the auction? Because many people pay attention, but often don't bid, many people wait until the last few seconds to bid, and the highest bidder takes pictures of the goods. This way can also bring some traffic and attention. 4. If your product has a clearance sale, you can also participate in the spike, preferably in a similar clearance sale spike, and the price is determined by yourself.
5. If you want to promote new products, it is suggested that you can participate in the spike organized by several gangs, and more people will pay attention to it, but such spikes will start to charge, and the charges will vary. The exhibition time is generally longer, 7 days, 15 days.
The fifth sword: the lower the spike price, the better. 1 yuan is king! The price of participating in the spike is set by the seller himself, and the gang has no strict requirements. My suggestion: since you lose money, don't pity those few dollars. If you lose money, you must be prepared for the final loss! Keep the price to a minimum, and the attraction of 1 yuan spike is often better than that of a few yuan or more! So lower the spike price, 1 yuan spike is the most effective!