French V.E. DELURE means "outstanding you" (v.e. is short for Vou etes, meaning "you"), and has experienced the image and achievements of the group's target customers. This successful man with a rich life not only has a successful career, but also cares about others.

In order to convey this brand image on products, the Group adopted the slogan of "Because of love, it is more classic" in product design and marketing strategy, and specially expressed the message of "love", and adopted the purple-blue color representing "love".

Because of love, it is more classic.

Verb (the abbreviation of verb) E.DELURE DeLay brand is a brand with a long history, which is famous for making leather products. Its high-quality material selection, exquisite workmanship, novel style and unique design have won the favor of gentlemen, ladies and young nobles all over the world. Elegant and fashionable clothing and accessories, watches, pens, lighters and other supporting products fully consider the overall collocation, releasing extraordinary elegance. V.E.DELURE brand continues the cultural connotation of classic romance, establishes the distinctive brand personality of young upstarts, and deduces the spiritual concept of "more classic because of love".