Different from other anchors, Shijiazhuang Ruijie emphasized his own advantages, such as "expert clothing manufacturer", "high-quality supply of powerful manufacturers", "2065 438+09 Aauto Fast-Selling Festival third place", "Conscience chooses goods, public chooses products", and won honors, role positioning and business attitude.

When doing live broadcast, Sister Rui from Shijiazhuang always recommends clothes to fans from a professional perspective. Clothing color, pattern selection and use occasions will be clearly described, and the advantages and disadvantages of the products will be explained one by one. She also often tells users that when they first come to the live broadcast, they can place an order with the mentality of being cheated, and they will like it when they receive the goods. This sincere and straightforward personality makes fans feel very close and have trust in the anchor; Rui Jie also improved the viscosity of fans, and fans commented on her. It is also sunshine, natural and positive.