China KFC launched a brand-new advertising language at today's news conference that broke through 3000. Starting from 200 1, the phrase "Life is better with KFC" was changed to "Life is so charming".

KFC said that the change of brand slogan this time is not to abandon the past and innovate in an all-round way, but to deepen the interpretation of the brand strategy of "new fast food". It is said that food is the most important thing for the people, and eating well is definitely a major event in life. A few years ago, KFC in China made every effort to expand its menu, constantly introducing fresh, delicious and creative new products, and has long gone out of the old way of traditional foreign fast food: hamburgers, fried chicken and French fries. Think of KFC, porridge, biscuits, egg tarts, salads, five-sided tender beef, old Beijing chicken rolls ... too many delicious foods come to mind, stirring the taste buds, and that kind of touch and satisfaction can go deep into the heart. Moreover, the good life is more than that. KFC accompanies everyone to exercise and play tricks. Eat beautifully, exercise healthily, have fun, and the realm of life is nothing more than that.

So what brand slogan can perfectly express this ideal vision, KFC has spent a lot of spirit. Finally, I thought of Qinyuanchun? Snow ",and developed" Life is so charming ",hoping to accurately express the brand positioning in a way that China people can understand better and win the praise of consumers in China.