Enterprise VIS system, commonly known as VI, is an important part of the company system. It conveys corporate philosophy, corporate culture and the whole communication system to the public through standardized formal language and systematic visual symbols, and has the function of highlighting corporate personality and shaping corporate image.

Intransitive verbs design a combination system of various visual elements, which has different combination forms because of the scale of the enterprise and the content of the product. Usually, the most basic thing is that the standardization of enterprise names consists of a group of units with words and signs.

In order to cooperate with different application projects, once the combination relationship of various visual design elements in each application project is determined, it must be strictly fixed to enhance visual appeal through unity and systematization. ?

Extended data:

Significance of enterprise VIS system

1. While clearly distinguishing this enterprise from other enterprises, establish its obvious industry characteristics or other important characteristics to ensure its independence and irreplaceability in economic activities; Defining the market positioning of enterprises is an important part of intangible assets of enterprises;

2, convey the business philosophy and corporate culture of the enterprise, and publicize the enterprise in the visual form of image;

3. Attract the public's attention and generate memories with its own unique visual symbol system, so that consumers can have the highest brand loyalty to the products or services provided by enterprises;

4. Improve employees' sense of identity with the enterprise and enhance enterprise morale.

Baidu Encyclopedia -—VIS (Visual Identification System)