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Why didn't other domestic ice and snow athletes get the endorsement treatment like Gu Ailing?
China has many Olympic champions in ice and snow sports, including Yang Yang, Wang Meng and Zhou Yang. But the business community is generally not enthusiastic about it. But for the naturalized athlete Gu Ailing, there are not only foreign companies like Cadillac, but also domestic sponsors like China Mobile and Mengniu. Why don't domestic enterprises fully sponsor local Olympic champions?

Judging from the results, Wang Meng won four Olympic gold medals, Zhou Yang won three Olympic gold medals, and most of the others only won/kloc-0 Olympic gold medals or no Olympic medals, just the title of world champion. However, I have to say that Gu Ailing's commercial value is really high. Joining China nationality+excellent athletic performance+master's degree from Stanford University+handsome appearance+good temperament made her attract the attention of big brands at home and abroad. Judging from the number of business cooperation+cooperation cost+age, she can be said to be an unprecedented athlete in China. In the past two months, she won six world championships in 36 days, showing good strength. She will compete in three events of the Beijing Winter Olympics, and she is likely to win gold medals in these three events.

If she really wins three gold medals, she will make history, and she will definitely become the next famous athlete with high exposure and soaring commercial value. Sports are full of uncertainty. Even if she only wins a gold medal, she will be covered up by overwhelming reports. Therefore, for these more than 20 brands that have cooperated with Gu Ailing, this cooperation is definitely worth the money, which can not only get great exposure, but also get the endorsement bonus of "Olympic champion" and "champion quality".

Another athlete who gave up American citizenship and became a citizen of China at the Beijing Winter Olympics was figure skater Yi Zhu. Compared with Gu Ailing, she is not so highly concerned, and may not even be as famous as Chen Hongyi. After all, Chen Hongyi also got angry because of her handsome appearance. To sum up, this is the main reason why Gu Ailing was sponsored.