Mainstream Weibo includes Sina, Tencent, Sohu and Netease. Among them, Sina Weibo is the most used and concerned crowd, and its promotion has attracted more and more webmasters' attention and become a popular network promotion behavior. According to Niu Ge's own experience, there are several ways to promote Sina Weibo. 1, Weibo content. According to the characteristics of your website, plan your own # keywords # and choose the content closely related to your website. The content of planning should be professional, knowledgeable, interesting and entertaining in order to attract the attention and interest of others. For example, you can choose some small knowledge, history, myths, games, information and jokes related to household appliances, and the published content can be matched with the website address of the promotion website. After determining the direction, you must stick to it. It is best to publish the content separately, and send a few articles in the morning, noon and evening. In this way, after a certain period of accumulation, you will see the effect. 2. Activities in Weibo. Hold some activities regularly or irregularly, such as city activities, prize-winning activities and online activities. 3. Weibo photo album. You can post pictures of promotional products. Attached below are the website of the event and the website of Weibo Album, which can be displayed directly without compression. 4. Light blog. Light blog is similar to Sina blog, but it is more interactive and more closely integrated with Weibo. Long articles can be published on light blogs, and the websites published here are not compressed. 5. Personal label. Tags can include website name, website address, promotion keywords, etc. In this way, when others search for related keywords in Weibo, they can find them. 6. Micro-groups. Micro-groups have many advantages, so it's best to build a micro-group by yourself. More than 300 fans, meet the release, pay attention to this number to build your own micro-group. Microgroup is a hidden advertising platform. If there are more people, you can publish relevant marketing activities, and poor students are also easy to interact. You can also go to other people's micro-groups and advertise. 7. Weibo voted. You can vote on different topics and interact with users. 8. Micro-topic. This is very important, can be used as a regular promotion, well-run, can bring a lot of traffic to the website. Pay attention to hot topics in Weibo every day, and make corresponding replies and comments. 9. billboards. This place similar to micro-topic is a hot topic. You can collect and publish related content, and you can also reply and comment on corresponding hot topics. 10, hot to hot comments. Forward and comment selectively. 1 1. Personalized domain name. You can set the Chinese Pinyin or English domain name related to the product, and it is best to choose a simple and memorable one. 12, Weibo head. You can put logo, name, website, propaganda slogan and so on.