1. Diversification of African market: Africa is a diversified continent, including many countries and regions, with different cultures, customs and consumer demands in each region. Therefore, adopting localized marketing strategy can better meet the needs of consumers in various regions and improve the acceptance and competitiveness of products in the African market.

2. Cultural differences: There are great cultural differences between China and Africa, and consumers' consumption habits and preferences are also very different. Through localized marketing, Guilin Nanyao can better understand and adapt to the cultural differences in the African market and formulate products and marketing strategies that better meet the needs of local consumers.

3. Brand image and reputation: Through localized marketing, Guilin Nanyao can establish a good brand image in the African market and improve product reputation. Establishing a good brand image and reputation in the local area will help to improve the visibility and market share of products in the African market.