99 Double Ninth Festival Supermarket Activity Planning Scheme 1 I. Activity Purpose
Express my deep blessing to my old friends through the promotion activities of the Double Ninth Festival supermarket.
Second, the theme of the event
Chrysanthemum products are excellent and have strong feelings.
Third, the activity time
The promotion time is nine days before and after the Double Ninth Festival.
Four. Activity content
1, Double Ninth Festival, Jinjia.
(1) During the activity, anyone who has shopped all over 99 yuan in this supermarket can get a pot of Jin Ju from the service desk with the receipt.
(2) During the activity, the supermarket will ask medical staff to take blood pressure for middle-aged and elderly people free of charge.
(3) During the activity, all elderly consumers over 66 can get a beautiful gift from the supermarket.
2, shopping in Chongyang, good gifts continue
During the Double Ninth Festival, every shopping in 99 yuan will be given a beautiful gift.
Full 198 yuan, send a shopping voucher with face value of 50 yuan.
Give a shopping voucher with a face value of 100 yuan over 297 yuan, and so on.
3. Send true feelings to the health of the elderly and lucky old people.
(1) During the activity, the former 10 elderly customers over 66 will get a bonus card and a gift from the supermarket every day.
(2) During the activity, elderly customers who celebrate their birthdays can get a longevity noodle and a birthday cake from our supermarket.
4. Care for the elderly send warm sells warm clothes at a discount. Every elderly person over 60 years old from XX to XX on June 10 can come to our store to buy Langsha thermal underwear from 98 yuan and True Love thermal underwear from 45 yuan with their old age cards or ID cards.
5. Free Vouchers Anyone over 60 years old who comes to our shopping mall can get free vouchers worth 30 yuan at the service desk with his old age card or ID card. (Only within 3 days of the activity period).
1999 double ninth festival supermarket activity planning scheme. In China, the main festivals are: climbing mountains, enjoying chrysanthemums, worshiping Guanyin, drinking chrysanthemum wine, eating Chongyang cake and so on.
Although the Double Ninth Festival is not long, due to the lack of publicity themes during the period, the Double Ninth Festival can be used as a hand-picked theme to promote public relations and image.
Related commodities include: mountaineering supplies, chrysanthemum wine, Chongyang cake, (Guanyin sacrificial supplies such as chicken, eggs, pork and liquor). Posters and broadcasts can be used to publicize the products and knowledge of the Double Ninth Festival.
Atmosphere promotion time: the first day of the ninth lunar month (9 days in advance)-the ninth day of the ninth lunar month (Double Ninth Festival).
Theme: The filial piety of all virtues should be celebrated first.
Time: 20xx65438+1October 14, 15, 16.
Activity 1: Sugar is polite in Chongyang.
During the activity, customers who shop all over 29 yuan in this supermarket can get a 99 Double Ninth Festival gift-a pair of comfortable cotton socks with a computer receipt to the customer service center.
During the activity, all customers who shop all over 99 yuan in this supermarket can get a 99 Double Ninth Festival gift-hand warmers with the computer receipt to the customer service center.
Activity 2, Suge Chongyang send warm
1. Organize employees to clean the nursing home before the Double Ninth Festival.
2. Send an electric blanket to every old man in the nursing home.
Activity 3: Suge's First Mountaineering Festival and Chrysanthemum Appreciation Meeting
Cooperate with Meijiang Scenic Area to organize the "Suge First Mountaineering Festival and Chrysanthemum Appreciation Meeting".
99 Double Ninth Festival Supermarket Activity Planning Scheme 3 I. Theme
Double Ninth Festival, deep respect for the elderly.
Second, the purpose of the activity
1. As a traditional festival in China, the Double Ninth Festival is also a festival for the elderly, which is our best opportunity to maintain and develop customers with emotional ties. With the help of holiday opportunities, grasp the reasonable theme, contact feelings and promote sales;
2. This activity is mainly aimed at the elderly, a special consumer group, and it will increase the public image of the supermarket by holding some promotional activities such as health care products and articles for the elderly. By holding activities such as singing and dancing performances for the elderly, the affinity of this supermarket will be increased and the Double Ninth Festival will be truly humanized.
Third, the activity time
20xx65438+1October 19 (Double Ninth Festival)
Four. Activities:
1, Golden Double Ninth Festival, double ceremony
On the day of the Double Ninth Festival 10, 13, the first 99 elderly customers over 55 can get a bag of cereal in the square with their ID cards and shopping receipts. Anyone over 70 can get a pair of cloth shoes and a bag of cereal for free.
2. Send true feelings to lucky old people
On the day of the Double Ninth Festival, elderly people over 59 whose birthdays are 10 and 13 (Double Ninth Festival) can receive a gift for the lucky elderly free of charge at the main entrance square with their ID cards.
Verb (abbreviation of verb) matters needing attention
1. The giver must carefully register the customer's ID number, small ticket number and shopping amount;
2, security personnel must be at the scene of the gift distribution, responsible for maintaining order.
Cost budget of intransitive verbs
Oatmeal 180 bag× yuan = 1080 yuan
50 gifts × Yuan = 400 yuan.
Total: 1480 yuan
99 Double Ninth Festival supermarket activity planning scheme 4 I. Time:
20xx65438+1October1-65438+1October 2 1
Second, the theme:
Courtesy to the elderly, warm and healthy.
Three. Activities:
1, "Double Ninth Festival" specials: health wine, health products, health food, other articles for the elderly, etc.
2, health care products factory promotion activities
3. Health is a blessing-"free clinic" activity (provided by health care products manufacturers)
4. Singing and dancing performances for the elderly
The Double Ninth Festival began that night and was held in the outfield of the supermarket. There are 20 actors in the street, each of whom will be given a gift (provided by the health care product manufacturer).
5. Send true feelings to the health of the elderly and lucky old people.
A, the elderly over 60 can get a "membership card and a gift" (the top 50 per day) (the gift is jointly provided by various manufacturers).
An 80-year-old man can get a gift from the health of the elderly.
C, birthday 65438+1October 26th (Double Ninth Festival), the elderly over 60 can get a gift for the lucky elderly.
(2) Activity C is jointly held with a factory, and the time can be set on the night of the Double Ninth Festival, interspersed with song and dance performances. )
Step 5 respect the elderly
On the Double Ninth Festival, some youth league members were organized to send the elderly to a hotel for dinner. (jointly organized with hotels and neighborhood committees)
Four. Cost estimation:
1, advertising fee
Tv station: 65438+1October 25th-65438+1October 30th, 3500 yuan.
Tv news: the first issue, XX yuan
Dm: Phase I, 8000 yuan.
Evening news: the first issue, RMB XX.
Total:15,500 yuan
2. Reporter's execution fee
Television, daily and evening news reporters ***4, each 200 yuan or so souvenirs. (Provided by the manufacturer)
3, the actor's gift is about 1000 yuan. (Provided by the manufacturer)
Supermarket199 Double Ninth Festival Activity Plan
1. This activity is mainly aimed at the special consumer group-the elderly. By holding some promotional activities for health care products and products for the elderly, the public image of this supermarket will be improved.
2. Enhance the social reputation of our supermarket through "free clinic" and activities in send warm and nursing homes.
I. Use
1, this activity is mainly aimed at special consumer groups, the elderly, by holding some health products and old things, so it is a promotional activity, thus improving the public image of the supermarket.
2, through the "free clinic" activities, to the nursing home send warm and other activities to enhance the social visibility and reputation of the supermarket.
3. By holding activities such as singing and dancing performances of old songs, we can increase the affinity of supermarkets and make the Double Ninth Festival full of human feelings.
Second, the time:
20xx65438+1October 25th-65438+1October 30th.
Third, the theme:
Respect the warmth and health of the elderly and make plans for the Double Ninth Festival.
Fourth, the content:
1, "Double Ninth Festival" Special Award
Health wine,
Nursing class,
Healthy food
Other old things, etc.
2. Promotional activities of manufacturers of health products
3, health is happiness-"free clinic" activity (provided by health care products manufacturers)
4. Old songs and dance performances
The Double Ninth Festival started that night and was held in the supermarket. Actors provided through the street, 20 years old, each give a gift (provided through health care products manufacturers)
5. Old people, lucky and healthy old people send the truth.
Older people who have reached the age of 60 can get "a membership card and a gift" (the top 50 daily limit) (jointly provided by gift manufacturers).
People over 80 can get healthy gifts from the elderly.
C, birthday, 65438+1October 26th (Double Ninth Festival), people over 60 can get a gift from a lucky old man.
(Activities B and C hold joint liaison with the producers, and the time can be set on the night of the Double Ninth Festival, as well as rescue song and dance performances)
5, its role
The members of the organization department of the Double Ninth Festival sent the old man to the hotel for dinner. A hotel and residents' committee held a joint meeting.
Verb (verb's abbreviation) cost estimation:
1, advertisement
Television: 65438+1October 25th-65438+1October 30th, 3500 yuan.
Tv guide: for a period of time, XX yuan.
Dm: Phase I, 8000 yuan.
Evening News: Issue 1, RMB XX.
Total:15,500 yuan
2. reporter's execution cost
Television, every day there are four reporters in the evening, and each 200 yuan's' souvenirs'. (Provided by the manufacturer)
3, the actor's gift is about 1000 yuan.
99 Double Ninth Festival Supermarket Activity Planning Scheme 6 Activity Purpose
Double Ninth Festival is a traditional festival in China. In recent years, China has designated September 9th every year as the Day of Respect for the Elderly. The combination of tradition and modernity has become a festival of respect, care and help for the elderly. This activity should focus on respecting the elderly and implement a series of humanized activities. Through this activity, the distance between consumers and shopping malls can be narrowed and the sales performance of shopping malls can be effectively promoted.
I-word duration
20xx 10 year 10 October 5.
Programme of activities
1. Care for the elderly send warm sells warm clothes at a discount. Every elderly person who has reached the age of 60 on1October 26 -28 10 can buy Langsha thermal underwear in 98 yuan and True Love thermal underwear in 45 yuan for sale with the old age card or ID card.
Javey rewards all children of filial piety elderly people to accompany their parents to shop in Javey Mall on the day of the Double Ninth Festival on10.26, and they can get a gift certificate for the Double Ninth Festival, with which they can enjoy a 30% discount on the purchase of goods (each coupon is limited to one purchase, and special goods are not included in the purchase scope).
Don't forget to organize a condolence group during the festival, visit the widowed elderly with gifts and report them in various media.
4. Free Vouchers Anyone over 60 years old who comes to our shopping mall can get free vouchers worth 30 yuan at the service desk with his old age card or ID card. (Only within 3 days of the event) Make banners outside the venue. Javey reminds you to go home often during the Double Ninth Festival.
Production layout
1, the origin of painting the Double Ninth Festival.
2. Develop the content layout of activities.