Enterprise culture is a spiritual wealth and material form with enterprise characteristics created by enterprises in their production, operation and management activities under certain conditions. It includes corporate vision, cultural concept, value concept, enterprise spirit, moral standard, code of conduct, historical tradition, enterprise system, cultural environment and enterprise products. Among them, values are the core of corporate culture. For example:

China Ping An's corporate culture;

Corporate vision: the leading international scientific and technological personal financial life service group;

Corporate mission: to be responsible for customers, shareholders, employees and society;

Enterprise values: value maximization is the standard to test all the work of safety management;

Core concept: Profession creates value;

Brand slogan: professional, make life easier.

Reply time: 202 1-03- 19. Please refer to the latest business changes announced by Ping An Bank in official website.

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