"Just press the button and we'll take care of the rest!" This is the slogan put forward by george eastman, the founder of Kodak and the father of mass photography, years ago. This sentence once made all Kodak users proud, and it is also the core spirit that runs through Kodak's development process for more than a century. However, today, this century-old glasses enterprise is facing its own severe challenges. On October 4th, 65438/KLOC-0, Beijing time, Kodak said it had received a notice from new york Stock Exchange. Since Kodak's share price has been below $65,438+0 in the past 30 trading days, Kodak will face delisting if its share price fails to reach the standard in the next six months.
Data show that Kodak's market value dropped from1February 1997, the highest of which was $3 1 billion, to the current $2 1 billion, and its market value has evaporated by 99% in the past 10 years. 20 1 1, Kodak's share price fell by 88%. According to the Wall Street Journal, Kodak may file for bankruptcy protection as early as this month or February, when Kodak will sell about 1 100 patents under the supervision of the court. Kodak, once deeply imprinted in the hearts of hundreds of millions of users, may soon become history.
? ? From Kodak's understanding of the decline of film business to its determination to turn to the digital field in an all-round way, Kodak spent more time than other competitors. Just in May, 2009, Ye Ying, a former vice president of Kodak Global who worked in Kodak Greater China for 12.5 years, said in her Weibo: "The market is ruthless, the enterprise is only half a year away from bankruptcy, and there is a dark cloud in the it industry ..." Obviously, Kodak spent more than six months deciding its future.