BAPE is a famous street fashion clothing brand, which was born in Harajuku, Japan. Its full name is "warm water bathing ape", which means "an ape living in ease". In Chinese-speaking areas, it is called "ape head", also known as bape. The name comes from 1968, the American sci-fi movie Planet of the Apes.

1968, a Hollywood sci-fi movie Planet of the Apes was released, which influenced countless young people in that era and is still one of the most classic works in cult movies.

1970, a boy named Naoki was born in Takasaki City, Gunma Prefecture, Japan.

1993165438+1October, he founded the brand named "A Bating Ape in Warm Water". BAPE's full name is, which means an ape who lives in ease. The most famous brand slogan also comes from movies. Like other designers in Harajuku, NIGO graduated from Tokyo Institute of Culture and Fashion, but BAPE's LOGO was not designed by him, but by an important figure in Harajuku culture. A good friend of Nao Tomomi, a famous illustrator, also likes the movie Planet of the Apes-Skate Thing-nicknamed skateboarding-and spent a week designing it. BAPE made a lot of changes on the basis of the ape-man head, and found it very personal and cool. During 1998, King Kimura Takuya of Japan appeared on BAPE's TV, which quickly set off a BAPE fever in Japan. Later, many Japanese artists such as Tadanobu Asano and Sae Isshiki began to wear this brand. This trend spread from Japan to Hong Kong and Taiwan, attracting many artists from Hong Kong and Taiwan.

In 200 1 year, BAPE launched BAPY (Busy Working Lady), a women's clothing brand for young white-collar women, and achieved success. Ba pesta's shoes are also hot-selling, and the styles are relatively simple, most of which are changed. The designer of BAPY is KIKO, and the clothes are all lovely elements, such as ice cream and leopard print. The theme of spring and summer is this sticky tongue bone called Chloé chan. This little monkey named Little Miro is a masterpiece of BAPE toy series. It has a special concept store. Besides BAPE, it also appears on women's and children's clothing lines.