Once upon a time, the slogan "the person who gets the B-class car wins the world" became the solution code for many car companies to compete for the auto market. Because B-class cars are regarded as the best stage to show the brand power and product power of various car companies, and often represent the high level of joint venture flagship models, the B-class car market naturally becomes a battleground for military strategists.

Because of this, the domestic B-class car market has been dominated by German, Japanese and American brands due to factors such as car-making history and technology accumulation. Passat and Magotan, Teana, Camry, Accord and LaCrosse are "two heroes of the public", "three heroes of Japan" and "heroes of the United States", and so on. Therefore, it is difficult for China brands to have the opportunity to rebuild their right to speak.

The emergence of the new energy era is undoubtedly an opportunity to directly transform a new track and give the latecomers the opportunity to sit at the poker table. Among them, Nezha S, as a "supernova", is the number one player who starts the horn of the B-class fuel vehicle market. ?

Standing on the cusp of the new era, Nezha S, as a challenger, tries to subvert the competition rules formulated by joint venture brands in the past decades and re-lead the mainstream demand of the B-class car market.

From surface motion to the essence of motion.

The sports wave led by Accord, Camry and Teana's "Three Japanese Heroes" can be regarded as the first time that B-class cars are moving towards a wider range of young consumers. Conservative, moderate, business and a series of words used to describe B-class cars are no longer synonymous with them, but sports and personalization.

However, if you really drive them, you will be a little surprised. Is such an obvious cornering roll and such a large steering position really the standard that a B-class car with such a sporty appearance should have? The separation of appearance and soul has always been an unavoidable pain point for traditional fuel vehicles represented by Accord and Camry, and it is also a reason why young people are hesitant.

Nezha saw this opportunity. Different from competitors who are used to following the market trends and sports, Nezha S has been pregnant with sports genes since its birth, and its pursuit of driving and manipulation has long been engraved in the bone marrow. Its brand founder, Zhang Yong, comes from a traditional automobile brand, and his attitude towards technology and strength is almost paranoid.

At this point, a real B-class car born for sports was born.

However, unlike Artz and Regal, which are the main sports in our previous impression, Nezha S did not let consumers choose between "sports manipulation" and "practical space", but set the body length as 4980mm and the wheelbase as 2980mm, just like a B+ class car. Such a large size undoubtedly puts forward very strict requirements for Nezha S's chassis technology.

In this regard, the solution given by Nezha S has three points:

An independent suspension with front double wishbone and rear five links. Not only does the innate structure have a higher upper limit than the opponent who used the McPherson suspension before, but there will be more room for adjustment and optimization in the later stage. Considering the other influences brought by the hanging height, Nezha S is undoubtedly more sincere in its practice regardless of the cost.

Second, the front-rear axle load ratio of 50:50 and the low center of gravity of 470 mm are achieved. The balance of the front-rear axle load ratio is because Nezha S is a new energy vehicle, and the front-rear balance with the low center of gravity Buff can make the driving dynamics and handling upper limit of Nezha S get a higher extension.

Thirdly, more than 100 parts are refined, and more than 500 parameters are used for chassis adjustment, and even the adjustment indexes of (1.5-2. 1)/g and (3-3.5)/g of sports car grade roll gradient are introduced. These technical terms may be difficult to understand, but you only need to know that the engineering team of Nezha S polished the hard spot to the "lightest" degree and adjusted the shock absorber to the "micron" level.

The Nezha S, which was born from this, officially stood at the peak of the current sports B-class car, and became a real driver's car as Zhang Yong wished.

It is not a "pseudo-movement" of the Japanese elite. From the previous test drive experience, even if the body length is close to 5 meters, Nezha S can easily cope with the back bend of the track, and the strong centrifugal force cannot cause excessive roll. Drivers don't need to remedy and be distracted at all times because of the distortion of vehicle posture, just need to enjoy driving with peace of mind.

Perhaps this sense of control is hard to describe in words, but it is undeniable that the appearance of Nezha S has really made B-class car consumers see the essence of sports, which is not based on sacrificing space and comfort, which is enough to make many Nezha S car owners proud of their powerful control ability.

The pioneer of fashion intelligence is no longer exclusive to a few people.

However, the subversion brought by Nezha S to domestic B-class cars does not stop there. For a long time in the past, the B-class car was positioned as the "flagship model" of the joint venture brand. Therefore, car companies have targeted the marketing direction at a few high-end elite groups, and all kinds of latest designs and intelligent black technologies have been applied to them.

Nowadays, the competitive logic of B-class cars has undergone profound changes. From the high-end elite group in the past to the wider public, this means that B-class cars need a more advanced intelligent experience.

This is the key to Nezha's breakthrough.

Limited by the traditional energy form, Class B fuel vehicles can't adopt more advanced cockpit functions and experiences, let alone the intelligent experience under parking conditions. Nezha S, as a new energy vehicle, does not have this innate restriction, and the upper limit is higher.

In terms of intelligent driving, unlike the traditional B-class car, which only has the basic L2 driving assistance function, Nezha S comes standard with NETA PILOT 3.0? Hardware and functions, support NNP high-speed navigation assistance, and meet the hardware requirements of continuous iteration in the next 3-5 years. The higher-order version of lidar can identify objects more accurately, and can realize NCP city navigation assistance, and the upper limit of intelligent driving assistance experience is higher.

As for the digital cockpit, Nezha S is a rare coupe with passenger screen in its class, equipped with full LCD instrument, 17.6-inch central control screen and 12.3-inch passenger entertainment screen, which is more playable. And in detail, Nezha team not only pursues more functions, but also strives for perfection in quality. Nezha's customized sky sound effect in surround sound is a level that can surprise professionals after listening to it.

In order to ensure the comfortable experience during the journey, Nezha S's main and co-pilot seats support 12+8-way electric adjustment, providing a variety of sitting options, and also supporting ventilation, heating, leg rest, massage and other functions; The rear seats also support electric adjustment, and the seat angle can be freely adjusted between 27 and 35 to ensure the comfort of the rear passengers for long-distance travel.

This meticulous and comprehensive level of equipment is difficult to give to the joint venture B-class cars at present, and it is also the only high-value product strength advantage of Nezha S at present.

Extended program+pure electric to meet the needs of different user groups.

However, when returning to the terminal market, what Nezha S needs to think about is whether consumers need a sports smart B-class car and whether there are more reasons to impress consumers.

In this regard, the answer given by Nezha S is the dual-power combination, which can meet the different needs of users for a new energy B-class car, solve the endurance anxiety of users, and further incite the user groups of B-class traditional fuel vehicles.

Nezha S has two power versions: extended range version and pure electric version. The pure electric version with four-wheel drive dual motors has a maximum power of 340kW and an acceleration of 3.9s seconds per 100 kilometers. In terms of battery life, Nezha S is equipped with self-developed "Tiangong Battery", Nezha S four-wheel drive version CLTC has a cruising range of 650km, and the extended-range version CLTC has a total cruising range of 1 160km (of which the pure electric CLTC has a cruising range of 3 10km, which is the longest pure electric extended-range vehicle on the market at present), and the pure electric version CLTC has a cruising range as high as 70 km.

In addition, Nezha S is equipped with a new generation of self-developed Hozon-EPT4.0 battery thermal management system, which is based on the research and development of heat pump system, effectively solving the problems such as discounted cruising range in winter and slow charging speed, and meeting users' expectations for environmental protection travel.

Considering the energy structure and carbon emissions in the whole life cycle, Nezha S, with more diversified technical routes of power system, is a subversive existence in the B-class car market dominated by traditional fuel engines, which has pulled the domestic B-class car market into another dimension of competition.

In-depth insight into the new demands of consumers has enabled Nezha Automobile to grasp the core demands of contemporary automobile users, and thus launched the Nezha S, which has attracted much attention from consumers. The combination of fuel and electricity, as well as the comprehensive advantages in power and fuel economy, make Nezha S quickly different from other models in the industry, and truly meet the internal needs of consumers.

Zhongshu

The traditional B-class car market structure has been solidified for too long, and the potential users of B-class cars have strict requirements on products. They often have comprehensive, balanced and personalized requirements for cars. This requires a comprehensive and subversive successor to break the deadlock and bring new stories to consumers.

For consumers, when a vehicle has a pure electric driving experience and zero anxiety, it can bring them a better and smarter car life while having the ultimate handling ability. This is the greatest value of Nezha S as a subversive of class B fuel vehicles.

It is worth mentioning that in the current rampant price war and the old car owners are afraid of "backstab", Nezha Automobile recently launched the latest insurance rights for consumers and ordered Nezha S series models through official channels. Within 90 days (inclusive) from the date of ordering, if the official price of the specific version purchased is reduced, Nezha Auto promises to make up the difference voluntarily. If interested users may wish to go to the store to have a look.

This article comes from Zhong Shujia, the author of Easy Car Number, and the copyright belongs to the author. Please contact the author for any form of reprint. The content only represents the author's point of view and has nothing to do with the car reform.